The HTC One offers several unique features that don’t translate very well through pictures or text, so HTC is going to put their new phone in consumers hands with the newly announced HTC One Live Experience Tour. The roadshow will offer three distinct experiences including the HTC BoomSound Lounge, HTC One Showrooms and HTC One Cinema Experiences.
“We’re establishing the U.S. brand identity for the new HTC One as an innovative, stunning product with a full-metal design and a clear difference in experiences from any previous, or recently announced smartphone,” said Erin McGee, vice president, marketing, North America, HTC Corporation. “The new HTC One has already won numerous prestigious awards and accolades, but consumers have yet to see it for themselves. We are changing that, starting today, by delivering unique and highly relevant experiences on city streets, in suburban malls, and at hundreds of movie theaters that brings the product to life through an authentic connection with the consumer.”
Starting today, the HTC BoomSound Lounges will be across six major cities in the US. Locations include Columbus Circle in New York, Embarcadero Plaza in San Francisco, Hollywood and Highland in Los Angeles, Wrigleyville in Chicago, Franklin Square in Philadelphia, and Perimeter Mall in Atlanta.
Beginning April 11th, the HTC One Showrooms will start appearing in high-traffic malls. Locations include Atlanta, Chicago, Dallas, Houston, Los Angeles, New York, San Francisco, and Washington, D.C..
Finally, the HTC Live Cinema Experience will be available in the lobbies of select movie theaters across the US. A list of cities for the theaters is not currently available, so be on the lookout when you head to the movies this weekend.
In addition, HTC announced a series of exclusive concerts for their fans. Performances include Pharrell in New York, Grouplove in Chicago, and Manchester Orchestra in Los Angeles. Each performance will be limited to an audience of 1,000 fans, in hopes of creating an intimate, once-in-a-lifetime experience for attendees.
I’m lucky enough to live in Dallas, so I’ll be headed to check out the One Showroom next week and report back on my findings. Hit me up if you live in the DFW area and we can schedule a meetup when I figure out which mall it is. And if you live in Chicago, I would highly recommend checking out the Grouplove performance.