The design process of the Samsung Galaxy S 4 was no joke. “How can it be a meaningful life companion?” “It understands me… it’s aware of me… It knows what I’m trying to do…” “How can we change people’s lives for the better?” These are the thoughts of Samsung’s smartphone designers.
“A precious stone glittering in the dark, or countless stars sparkling in the night sky. We were inspired by these kinds of elements of nature,” says Samsung product designer Jongbo Jung, right after product designer Hyoungshin Park says, “While Galaxy S 3 has natural elements as a motif, in Galaxy S 4, the form factor was designed with a more rational approach, and the CMF was created with more emotional elements in mind.” “Not a radical difference. But more of an evolution,” says one designer. Followed by another designer saying, “Like nothing you’ve seen before?”
Never change, Samsung. Never change.
As an added bonus, in another video today, Samsung has crafted their very own Gangnam Style parody, “S 4 Samsung style.” I swear, you can’t make this stuff up.