Today at CTIA in Las Vegas, Jennifer Lopez and Verizon Wireless announced Viva Movil, a retail brand that will offer Verizon’s services and cater to the Latino market. Jennifer Lopez is the Co-founder and majority stakeholder, and she will also play the role of Chief Creative Officer.
Viva Movil will offer the same devices and plans as Verizon, but they will have premium retail stores that are better designed to serve the Latino customers. This includes employees that speak Spanish, kid-friendly areas in all of their stores for parents who shop with their children, and a unique social shopping experience through its Facebook page. Viva Movil will also offer exclusive accessories designed by Jennifer Lopez.
The first Viva Movil store will open June 15th in New York City. Additional retail stores will be coming soon to Los Angeles, Miami, and other locations.
Verizon fans were hoping to hear about the rumored launch of the HTC One, so this news is a little disappointing. If you are an Android fan who happens to be Latino, let us know what you think of today’s announcement in the comments below.