Ever find yourself digging through a mountain of apps in an effort to stay up to date on all your latest news and social media feeds? HTC’s newest commercial for the HTC One highlights BlinkFeed and its ability to display “all of your favorite content, news, networks and more, streamed live to your home screen.” HTC has already taken a stab at promoting BlinkFeed in the UK, but most seemed to agree that the first attempt was a bit creepy.
The two US commercials for BlinkFeed take a much lighter approach, showing smartphone users digging through their home screens while an HTC One user is sitting back, enjoying Blinkfeed. Personally, I favor the first clip below and love the “dig gopher style” line, but both ads do a decent job of highlighting the HTC One. I’m still not 100% sold on BlinkFeed, but I have a half dozen friends who own the HTC One and seem to really enjoy the fact that all of their social media content can be accessed without the need to open an app.
What’s your take on the new HTC One BlinkFeed ads? Do you think HTC’s marketing approach is hitting the right notes?