Samsung and Jay-Z are continuing with their marketing promotion right on schedule with the release of the Jay-Z Magna Carta app in the Google Play Store. The app is available for download today only, so you better hurry if you want to grab it. A closer look at the terms and conditions of the promotion shows that only the first one million people to download the app will be eligible to receive the album. As a reminder, the album goes live on July 4 at 12:01 a.m. EST for people who have downloaded the app. That’s a full 72 hours before it’s released for anybody else.
Even if Jay-Z isn’t really your flavor of music, this is still a huge deal. Samsung is changing the way that albums are released by turning it into a promotion (and giving consumers another reason to own a Samsung phone). This concept is one that we could see adopted by other companies. It is expensive for the manufacturer, but it does give people another incentive to own their product.
One more thing we should mention is that there was some confusion over whether or not the giveaway would count towards album sales. Billboard has confirmed that they will not be counting the one million albums that are given away towards their sales chart. With the app out now, who’s downloading it?