Jun 18 AT 10:57 AM Nick Gray 16 Comments

Former HTC executives launch Kazam, smartphone start-up to challenge the norm

kazam-logo Image via: http://www.kazam.mobi/

The technology world is filled with start-ups formed around a new product or service. But it’s not often we see a new company that plans to go head-to-head with Samsung, Apple, HTC, Sony and all the other big players in the smartphone space. Michael Coombes and James Atkins, former executives at HTC, are planning to challenge the status quo by launching a new smartphone manufacturing company, Kazam.

Coombes and Atkins are not quite ready to reveal what their smartphone will look like, but we should expect Kazam products to focus on “stunning design, robust hardware and intuitive technology, underpinned with improved customer service.” Kazam will focus primarily on the European market, enabling the company to zero in on the exact needs of the local market and be nimble enough to quickly react to changing consumer demands. Kazam should be ready to push out its first batch of smartphones later this year.

There is a real opportunity for a new mobile brand to disrupt the status quo. We are passionate about delivering a truly positive mobile experience that doesn't just stop once you've bought the phone.James AtkinsKazam

We do not know if Kazam will use Android to power its smartphones, but it feels like the obvious choice. While HTC and other smartphone manufacturers have struggled to compete with dominating forces like Samsung and Apple, Kazam may be able to carve out a small niche for itself in the smartphone market space.

What do you think it’ll take for Kazam to succeed?

Via: CNET

Source: Kazam

Nick is a tech enthusiast who has a soft spot for HTC and its devices. He started HTCsource.com (the first HTC blog) back in 2007 and later joined the Android and Me family in the summer of 2010.

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  • vforvortex

    The main thing these OEM’s forget to take in to account is the platform needs apps and developer support. Case in point Windows, good phone but its been in market for a long time and hasnt had enough growth in apps. Differentiation isn’t always good if the consumer gets a bad user experience. It was easy for Google at the time because only competition was apple. But competition is always good and i am looking forward and hoping they do well with firefox OS, linux OS and others.

    • epps720

      From the sound of it, I doubt they’ll be unleashing their own OS. Sounds like everyone is betting they use Android.

      Also when Android came out, they were also competing against Blackberry and RIM who were both big competitors back then (oh how the times have changed)!

      • john woo

        RIM makes Blackberry.

        • http://htcsource.com Nick Gray

          Correction, RIM changed its name to Blackberry.

        • Bpear96

          RIM actually renamed there company to “BlackBerry” recently. RIM technically doesn’t exist anymore lol.

        • epps720

          My bad, I meant to say Palm

  • epps720

    So is this going to be the big news where the Wimberlys, are headed to?!

  • kewlguy423

    They need Shaquille O’Neal to endorse it as soon as possible!

  • http://htcsource.com Nick Gray

    I love the idea of having a small manufacturer offer something that’s unique. It will take year for Kazam to grow large enough to compete with other established smartphone manufacturers, but that’s not necessarily a bad thing.

    If Kazam can deliver a high-end Android phone (stock Android would work quite nicely) and sell only 1 million devices a year, they should be able to pull in a nice profit if they manage to keep their employee base low.

  • Taknarosh

    Would be funny to see a few years down the line that HTC had acquired Kazam.
    That would be some good trolling.

    • www.phonewbie.com

      lol

  • www.phonewbie.com

    “improved customer service” – could that mean swifter and more updates?

  • renyo

    Something must’ve seriously gone wrong at HTC for these guys to quit and start their own company…

    • donger

      yup.

  • jamal adam

    It seems like they’ve learned their lesson while working at HTC through all the problems and have found themselves an avenue to utilize their expertise by focusing on a specific region. Perhaps, this will be an experiment that will eventually lead to worldwide sales if it goes well because by then (a couple of years from now) they will have a better understanding of what customers want and will be in a good position to test waters else where and make the customer experience a top priority. Good luck to them.

  • Nathan D.

    Interesting, let see how thing go for them in a year or so