It seems Motorola is going through some design changes this week. First we saw some pitch work for a new look and feel, and now we’ve got an official change from Motorola. The classic Motorola logo has been foisted into the modern age. The well-known Motorola typeface that was both bold and italicized has been replaced by a new typeface that is softer, thinner and all in lower-case. It doesn’t look nearly as harsh as before, and this brings the treatment up to snuff with modern design standards.
The “M” logo has also been tweaked. It’s still there, but in more subtle and different colors than the previous bright red. Below the logo, you’ll now see the tagline, “a Google company” in the same new font. The logo change was first spotted on the website for TechWeek, a tech conference in Chicago that Motorola is helping to host. With this design change, we can really see the Google’s influence coming into play: simplicity and beauty. This bodes well for the much-rumored Motorola X Phone.
Thoughts on the new logo?