Android and Me

Motorola won’t let Verizon DROID-ify the Moto X

1 year ago 22

Motorola and Verizon have been very good friends for the last few years. Ever since the first Motorola DROID came out, Verizon used Motorola (and occasionally Samsung and HTC) to create an entire brand image centered on the “DROID.” The brand grew as many different phones entered the fray, and Motorola was at the forefront of this effort.

In the last few years, Motorola has released four standard DROIDs, five different DROID RAZRs and two DROID Xs. We aren’t saying that it’s too many phones, but it really demonstrates how much Motorola helped build the brand that. at one time, categorized all of Android.

With the Moto X coming soon, and most likely coming to all four carriers, we were afraid that Motorola might give in and allow Verizon slap that DROID label on it. However, multiple sources suggest that Motorola will not allow it and that the device will be released under the same name across all four major carriers.

This definitely doesn’t mean that Motorola is done making DROID devices. We’ll most likely see a DROID RAZR Ultra series coming to Verizon. The DROID brand isn’t going anywhere, for better or for worse.

While it isn’t a huge deal, it’s nice to know that the device many of us will probably buy won’t boot up with a loud and obnoxious DROOOOOOOID. We just want the clean Moto X experience (aside from a bit of bloatware, which is to be expected). On the other hand, some consumers may not care so much. What does this mean to you?