Jul 02 AT 3:53 PM Dima Aryeh 24 Comments

Motorola’s newest ad highlights the Moto X, designed by you, assembled in the USA

MotorolaXAd2

It looks like Motorola has finally gone official with the Moto X! And their announcement is huge. The device will be customizable to some degree, and it will be assembled in the USA. This is absolutely fantastic news. Here’s their new ad, which is set to run in the New York Times, USA Today, Wall Street Journal and the Washington Post tomorrow, June 3:

MotorolaXAd

Motorola has received a full re-imagining, with a new colorful logo stating that they are a Google company. It looks like they have also re-imagined their products; a device that will be customizable and built in the US is something we haven’t seen so far. Could this be a game changer in an industry that pumps out monotonous slabs of smartphone?

They’re targeting July 4 for their advertising to push the idea of freedom, hence the ability to design the phone yourself. We can’t wait to find out to what degree you can customize it!

What we are doing which is very different is assembling Moto X smartphones here in the US in our assembly plant in Ft. Worth, Texas. What better time than July 4 to come with a message like that?Brian WallaceMotorola

There are currently no details about the phone or the release date, so it looks like we’ll have to wait. However, Motorola already had a lot of hype surrounding this phone, and it probably grow a significant amount with this ad. They are certainly grabbing people’s attention, and that’s something Motorola hasn’t done in a while. We’re loving where this is going, and we can’t wait to see what comes of it. What do you think of the new Motorola and the Moto X?

Source: AdAge

Dima Aryeh is a Russian obsessed with all things tech. He does photography, is an avid phone modder (who uses an AT&T Galaxy Note II), a heavy gamer (both PC and 360), and an aspiring home mechanic. He is also an avid fan of music, especially power metal.

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