Aug 13 AT 1:02 PM Dima Aryeh 5 Comments

100 Xperia Zs used on walkway for fashion/tech project

What do you get when you combine 100 Sony Xperia Z smartphones and a fashion video? Apparently, some crazy flashing lights and an interesting combination of 100 photos taken at once. Ryan Hopkinson created this project to utilizes a large spiral walkway with devices attached. The Xperia Z phones were programmed to take photos, flash LEDs and change screens colors on command.

During the digital light show, a male model walks the runway while layers of clothing are ripped away. The smartphones take photos synchronously, creating an interesting effect when combined. Though the video includes very little technology aside from that awesome spiral of phones, it’s still pretty cool to watch.

The making-of video is a little more in-depth, highlighting the programming and attachment of the phones. I think it’s pretty clever, even if it doesn’t really detail any solid reasons to buy a Sony Xperia Z. Watch the videos and tell us what you think!

Source: It's Nice That

Dima Aryeh is a Russian obsessed with all things tech. He does photography, is an avid phone modder (who uses an AT&T Galaxy Note II), a heavy gamer (both PC and 360), and an aspiring home mechanic. He is also an avid fan of music, especially power metal.

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  • Jedediah Sweetser

    I’m not sure what i’m looking at here. His clothes come off and they take pictures of it; Matrix style? Some of these phone companies have very interesting (weird) approaches to advertising their phones.

    • http://www.androidandme.com Dima Aryeh

      TIL Sony Xperia Z will rip my clothes off, better wear 5 layers.

  • pjamies

    Their advertisement with kids swimming and taking pictures with the phone under water, is
    pretty kool (actually got my iPhone loving son to say, I want that phone next!!)
    Yes!! Android wins again !! lol

    This advertisement is a little less obvious to the customer. My thinking is that it is stating that
    you can capture live runway session with this phone and its picture speed. No need for large
    Nikon cameras ..
    But then I might be off in right field on its meaning .. lol

  • donger

    That’s cool.

  • Bradleybones

    Pretty cool.

  1. I’m not sure what i’m looking at here. His clothes come off and they take pictures of it; Matrix style? Some of these phone companies have very interesting (weird) approaches to advertising their phones.

  2. Their advertisement with kids swimming and taking pictures with the phone under water, is
    pretty kool (actually got my iPhone loving son to say, I want that phone next!!)
    Yes!! Android wins again !! lol

    This advertisement is a little less obvious to the customer. My thinking is that it is stating that
    you can capture live runway session with this phone and its picture speed. No need for large
    Nikon cameras ..
    But then I might be off in right field on its meaning .. lol

  3. That’s cool.

  4. Pretty cool.