Aug 01 AT 4:06 PM Dima Aryeh 29 Comments

How much can you really customize the Moto X?


The Moto X has been announced today and a heated discussion has already started. Some like it, some don’t. A lot of power users have denounced the device because it doesn’t meet our needs, but what about those who don’t care about specs and want a pretty purple phone with blue accents? Well that’s where the Moto X excels: customization. But how much can you really make your Moto X yours?

First, you have to choose the right carrier. When the phone is released, customization will only be available on AT&T. The other three carriers will get a black and a white model, with customization coming later down the line. While we think that’s the stupidest decision possible, it is what it is. So if you want a colorful phone, go AT&T or wait.

The first line of customization is simple color choices. At launch, you’ll have three areas of the device to color and a multitude of colors available to you. You can choose between 18 colors for the back, 7 colors for the accents, and two colors for the front edges. The accents will be the ring around the camera lens and the buttons on the side. The front will come in either black or white (and I like the idea of white phones with black fronts, so that’s awesome). This, plus the choice of either a 16GB of 32GB model, will allow for 504 different permutations of the device. That’s unique in our book.

You can also get the back engraved with your name or a personal message. Sure, that will absolutely destroy resale value, but most people don’t care about that. Then, you add your own wallpaper via the uploading tool on the site where you design it. The wallpaper can be changed at any time, but it’ll offer a little more uniqueness out of the box. The splash screen can also be modified with a custom greeting.

But that’s just the start, according to Motorola. New options and materials will constantly be considered and released. The first new material planned to be released is real wood. It’s currently in testing, because the material has completely different properties from plastic (don’t forget that the antennas need to be able to penetrate the casing!). But how awesome would it be to have a wood backed phone?

Customization goes further than just the device itself, though. Motorola teamed up with SOL REPUBLIC to offer accessories like headphones, speakers, cases, docks and more to those who purchase a Moto X. With your purchase, you can get a color matched pair of headphones from SOL. You can choose between the on-ear SOL Tracks HD or the in-ear SOL JAX earbuds. And if you get the earphones, you’ll also get free ear tips for life. It’s a great start, and hopefully Motorola will expand on color matched accessories in the future.

Because the device is being assembled at your command in Texas, they will ship it to you in four days or less. And best of all, the shipping is free. If you’re unhappy with the choices you’ve made, you can return it within 14 days (30 if you’re a California resident) and redesign it. Or, you can simply get your money back. That’s a pretty sweet deal.

So the Moto X is quite customizable and about what we expected. The color matched headphones are a nice touch. We’re loving the freedom in making the device yours, even if we’re not really loving the device itself. But it’s time for you to voice your opinion. Do you like the customization options? Will they appeal to a broad audience who aren’t techies? And is it enough to sell the phone? Tell us in the comments!

Dima Aryeh is a Russian obsessed with all things tech. He does photography, is an avid phone modder (who uses an AT&T Galaxy Note II), a heavy gamer (both PC and 360), and an aspiring home mechanic. He is also an avid fan of music, especially power metal.

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