Sep 03 AT 11:56 AM Sean Riley 52 Comments

Android passes a billion activations; next version will be KitKat

Android 4.4 KitKat

Sundar Pichai took to Google+ just a few minutes ago and revealed a big milestone, along with the apparently well-kept secret that is the name for the next version of Android.

As the headline reads, Android has now passed a billion activations. This comes just a little over three months after they hit the 900 million activations mark.

They have also finally given a name to the next version of Android. While all the rumors had it pegged as Key Lime Pie, they have gone with perhaps the somewhat surprising name of KitKat. Interesting to see a brand name singled out rather than just a generic dessert, but in truth I prefer a delicious KitKat bar to Key Lime Pie so I’m good with the name.

Update: We were a bit excited to share this news with you, but we have some additional details now.

Android KitKat will indeed be Android 4.4 and not a 5.0 release. Whether you can infer that the name change indicates a major change or that the .1 update means it’ll be minor isn’t clear yet. There’s also the language accompanying the new version on the site. “It’s our goal with Android KitKat to make an amazing Android experience available for everybody.” Is this a hint at the rumor that the next version of Android will be capable of running well on lesser hardware, thus making it more accessible to everyone? This line of thinking is supported by the rumor of a Nexus starting at $200 from Motorola coming soon.

Regardless you can sign up to be notified of launch details at the newly created site. There’s also a contest available through Kit Kat that you will find at the top of that page. You could win a Nexus 7 or Google Play credit. The that link redirects you to Hershey’s site, so Google has cut some kind of deal here.

What are your thoughts on a branded name for the OS? I think we probably all have a sour taste in our mouth. Regardless of how good KitKats might be, this just doesn’t feel right.

android-4.4-kitkat

Source: Sundar Pichai on Google +

Sean has been with Android and Me for over 4 years and covering mobile for the last 5. He occasionally muses about gadgets and tech outside of the Android universe at Techgasms.

    Most Tweeted This Week

  • http://clarklab.net Clark Wimberly

    Not sure if…

    • kazahani

      I wouldn’t expect anything less from an advertising company like Google. How easy it is to forget that they make most of their money that way.

    • Android 5.0 ‘Liverwurst’

      KitKat Club is a very famous techno-sex-orgies club, hence the name.
      Coated with chocolate or latex, its up to you!

  • stenzor

    Key Lime Pie sounds much better though (and the abbreviation KLP just rolls off the tongue)

    • why

      Sounds like KLG – kathie lee gifford

    • R.S

      I like it!

      Cue song. “Give me a break, give me a break. Break me off a piece of that Kit Kat bar”

  • http://technicquill.com Jess Blanchard

    Guys. I don’t know how to feel about this. I feel confused. I feel hungry for chocolate. I feel disappointed. I feel hungrier for chocolate. I feel excited. I am going to go buy chocolate now.

  • eighteesix

    and KK doesnt? im hungry. not for pie.

    • Tookule4skool

      It’s far too close to KKK, I feel a blunder is just bound to happen!

  • SGB101

    Just seen this elsewhere, is it a hoax?

    If not I’d love to know how much Nestlé paid.

    • http://technicquill.com Jess Blanchard

      Probably nothin’. Kit Kat is owned by Hershey’s.

  • ralphwiggum1

    Not only is it KitKat, it’s also 4.4

  • Tomen8r

    Gimme a break!

  • triangle
  • http://www.infotainmentempire.com pekosROB

    KitKat? I love KitKats but this just seems so weird. KitKat is the name of a certain product, it’s not like any of the past Android release names were trademarked names. I don’t think Nestle would be mad since it’s basically free advertising but this just seems way out of left field. Maybe I fell in love with KLP too much.

  • Bart
  • jamal adam

    I like KitKat but not as the name for Android 4.4

  • Maybe switching to iPhone Now

    Think the name is ridiculous and a huge sellout.
    Great publicity for KitKat unless the OS is full of glitches.
    Are kit kats even popular in other parts of the world.
    The tease may mean that something is in the works to let non_Nexus users get updates…That would be a big plus for Android…or they may do something like they have been with releasing individual features on GOogle Play so anyone can access them.
    Im most disappointed that 4.4 implies a small upgrade and not the major 5.0 we expected and hoped for. Otherwise, why not name it 5.0

  • Chocolate Lover

    Buy stock in Hershey and Nestle right now. How many people are going to buy Kit Kat bars this week

  • surethom

    Love the video such a piss take on Apples Jeremy Ives. But it this the next version ?????????

  • Kevin Boes

    I think its a great name. Here in Belgium we have never heard of something like KLP. KitKat however, we all know!

    • http://technicquill.com Jess Blanchard

      It is my understanding that they have much better chocolate in Belgium than KitKats. And you should mail some to the Android And Me offices.

      • Kevin Boes

        Sure, if you mail me a Nexus 7 2013! :) Still waiting for mine to arrive in the following days/weeks…

  • http://aboyandhistv.blogspot.com mvndaai

    That is the best commercial ever!

  • http://ArtisticAbode.com BetterWithRoot

    OK…Woah. I was secretly holding out for kolache. I think someone posted on an article here jokingly calling the next one kit-kat. I am going to have to do some searching.

    From a marketing standpoint this is GENIUS. Kit-Kat is a household name with a brand slogan that is well known. I expect to see Kit-Kat promoting Nexus devices in a Goolden ticket giveaway. This puts the Play Store on the same level as iTunes. Google is well liked and well known; a good company to partner with. Both companies benefit with mind share.

    I feel this will bring a little bit of the “geekiness” of the Android naming system to the mainstream. Right now, I feel, people really don’t know/care about their version of their OS. This partnership puts the latest update on the lips and minds of a lot of people. I think this is going to put a lot of pressure on the manufacturers and carriers to update their devices. Unless…Google finds a workaround.

  • ElvisonD

    I didn’t see that coming lol

  • Anadrol

    It’s much easier to stylise Bugdroid with KitKat bars rather than with a lime pie !

    Also it’s much easier to pronounce, write, and remember than Key Lime Pie,
    especially for non English speaking people.

  • redraider133

    Maybe that project road runner is true and skins will be updated through play store with option to download what you want and run stock. One can dream

  • Paul Atreides

    I’ll take 4.4 kitkat on a $100 dollar Motorola Nexus with four customizable pieces.

  • pjamies

    Guys,

    In my opinion, Google should only have a new Mascot/Name associated with a
    full point upgrade (4 -> 5)
    This .1 upgrade change the name etc .. thingy is confusing and stupid.
    .1 changes should be left for fixes and small OS upgrades. All major point upgrades
    should be left for major changes…

  • My Delta Tau Nickname is Flounder

    Swing, and a miss! It coulda been “4.4 Zagnut”

  • julian

    Shut up with all your belly aching. As long as its a good update who cares. Kabob, Kahlua, Kaiser roll, Kellogg special k ,kettle corn why does it matter? As long as it runs good

  • Sanjay
  • donger

    Give me a piece of that kitkat bar!

  • Derek

    Since it’s a .1 update, I dont expect much to change. I think they finally just gave 4.4 a new name to silence critics. 4.0 was ICS, 4.1, 4.2, and 4.3 were all JB. time for a new name.

  • bdub

    I’m interested in general to see where the idea of co-branding can go like this. I actually kinda liked the KLP name a bit better but this could be a really good marketing plan.

  • Alexander Swage

    I really love your commerical for google 4,4 kit kat android ! the google android commerical sound like exact from willie wonka chocolate factory the movie that you hi jacked from!! you should came up with thing orginal on your own !!

    • I wouldn’t expect anything less from an advertising company like Google. How easy it is to forget that they make most of their money that way.

    • Android 5.0 'Liverwurst'Guest 2 years ago

      KitKat Club is a very famous techno-sex-orgies club, hence the name.
      Coated with chocolate or latex, its up to you!

  1. Key Lime Pie sounds much better though (and the abbreviation KLP just rolls off the tongue)

  2. Guys. I don’t know how to feel about this. I feel confused. I feel hungry for chocolate. I feel disappointed. I feel hungrier for chocolate. I feel excited. I am going to go buy chocolate now.

  3. eighteesixGuest 2 years ago

    and KK doesnt? im hungry. not for pie.

  4. Just seen this elsewhere, is it a hoax?

    If not I’d love to know how much Nestlé paid.

  5. Not only is it KitKat, it’s also 4.4

  6. Tomen8rGuest 2 years ago

    Gimme a break!

  7. KitKat? I love KitKats but this just seems so weird. KitKat is the name of a certain product, it’s not like any of the past Android release names were trademarked names. I don’t think Nestle would be mad since it’s basically free advertising but this just seems way out of left field. Maybe I fell in love with KLP too much.

  8. BartGuest 2 years ago
  9. I like KitKat but not as the name for Android 4.4

  10. Maybe switching to iPhone NowGuest 2 years ago

    Think the name is ridiculous and a huge sellout.
    Great publicity for KitKat unless the OS is full of glitches.
    Are kit kats even popular in other parts of the world.
    The tease may mean that something is in the works to let non_Nexus users get updates…That would be a big plus for Android…or they may do something like they have been with releasing individual features on GOogle Play so anyone can access them.
    Im most disappointed that 4.4 implies a small upgrade and not the major 5.0 we expected and hoped for. Otherwise, why not name it 5.0

  11. Chocolate LoverGuest 2 years ago

    Buy stock in Hershey and Nestle right now. How many people are going to buy Kit Kat bars this week

  12. Love the video such a piss take on Apples Jeremy Ives. But it this the next version ?????????

  13. Kevin BoesGuest 2 years ago

    I think its a great name. Here in Belgium we have never heard of something like KLP. KitKat however, we all know!

  14. That is the best commercial ever!

  15. OK…Woah. I was secretly holding out for kolache. I think someone posted on an article here jokingly calling the next one kit-kat. I am going to have to do some searching.

    From a marketing standpoint this is GENIUS. Kit-Kat is a household name with a brand slogan that is well known. I expect to see Kit-Kat promoting Nexus devices in a Goolden ticket giveaway. This puts the Play Store on the same level as iTunes. Google is well liked and well known; a good company to partner with. Both companies benefit with mind share.

    I feel this will bring a little bit of the “geekiness” of the Android naming system to the mainstream. Right now, I feel, people really don’t know/care about their version of their OS. This partnership puts the latest update on the lips and minds of a lot of people. I think this is going to put a lot of pressure on the manufacturers and carriers to update their devices. Unless…Google finds a workaround.

  16. I didn’t see that coming lol

  17. It’s much easier to stylise Bugdroid with KitKat bars rather than with a lime pie !

    Also it’s much easier to pronounce, write, and remember than Key Lime Pie,
    especially for non English speaking people.

  18. Maybe that project road runner is true and skins will be updated through play store with option to download what you want and run stock. One can dream

  19. Paul AtreidesGuest 2 years ago

    I’ll take 4.4 kitkat on a $100 dollar Motorola Nexus with four customizable pieces.

  20. Guys,

    In my opinion, Google should only have a new Mascot/Name associated with a
    full point upgrade (4 -> 5)
    This .1 upgrade change the name etc .. thingy is confusing and stupid.
    .1 changes should be left for fixes and small OS upgrades. All major point upgrades
    should be left for major changes…

  21. My Delta Tau Nickname is FlounderGuest 2 years ago

    Swing, and a miss! It coulda been “4.4 Zagnut”

  22. julianGuest 2 years ago

    Shut up with all your belly aching. As long as its a good update who cares. Kabob, Kahlua, Kaiser roll, Kellogg special k ,kettle corn why does it matter? As long as it runs good

  23. SanjayGuest 2 years ago
  24. Give me a piece of that kitkat bar!

  25. Since it’s a .1 update, I dont expect much to change. I think they finally just gave 4.4 a new name to silence critics. 4.0 was ICS, 4.1, 4.2, and 4.3 were all JB. time for a new name.

  26. I’m interested in general to see where the idea of co-branding can go like this. I actually kinda liked the KLP name a bit better but this could be a really good marketing plan.

  27. Alexander SwageGuest 2 years ago

    I really love your commerical for google 4,4 kit kat android ! the google android commerical sound like exact from willie wonka chocolate factory the movie that you hi jacked from!! you should came up with thing orginal on your own !!