Sep 03 AT 12:11 PM Dustin Earley 26 Comments

Has HTC’s Hipster Troll Carwash ad grown on you?

Screen Shot 2013-09-03 at 12.52.45 PM

Yesterday, HTC posted the shortened Robert Downey JR #HTChange “Hipster Troll Carwash” commercial they’ve been airing on TV to YouTube, and the reaction seems to be overwhelmingly good. Which is a little surprising.

The initial reaction to the full length commercial on Android and Me was mixed. But the comments that got the most votes were those dissing the commercial. After over 8,000 views on YouTube, the Hipster Troll Carwash video has nearly 90% thumbs up. And the comments on the video seem to be mostly positive as well.

So now that the commercial has been out for a little while and is airing on TV, getting “normal” people’s attention, has your opinion of it changed? I was vehemently against it in the beginning, but I have to admit, it has grown on me. Some of our writers don’t agree, and have grown to hate it more. But we can all agree on one thing: RDJ makes for a pretty darn good crutch.

Check out the video below, and sound off in the comments.

Dustin Earley: Tech enthusiast; avid gamer; all around jolly guy.

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  • http://technicquill.com Jess Blanchard

    I think it’s stupid and completely dependent on RDJ’s presence. Just proof that he is so cool, he can make ANYTHING cool. He could make stirrup pants cool again, if he wanted to. But he respects the American people enough to not do that.

  • http://mihai.discuta-liber.com/ tmihai20

    It’s not that Robert is in the ad, it’s the fact that the initials they choose have no connection to HTC itself. There are also more subtle hints in there (like “trolls, beware!”).

    • ihatefanboys

      HTC = Hiptster Troll Carwash ….thats how it relates to HTC. That HTC can be whatever you want it to be, meaning its your decision how you customize it ,whatever case you put on it is up to you. Its a great marketing plan, plus RDJ is the only person to play straight to all the wackyness going on around him in these commercials.

  • http://www.infotainmentempire.com pekosROB

    I have no clue what HTC is doing with this marketing campaign. I get that they’re trying to get their name out there but make a phone available to all and that will work better than stupid commercials that don’t tell me anything about a product I can purchase, or any products that are made by said company for that matter.

    • theviper21

      “that don’t tell me anything about a product I can purchase, or any products that are made by said company for that matter”

      That is the new marketing gimmick – I think Apple may have started it.

      • http://www.infotainmentempire.com pekosROB

        Look at all these people dancing as white silhouettes! We won’t tell you anything about what we’re selling except you can play music on it! Give us your money!

  • http://technicquill.com Jess Blanchard

    Where is the Hot Thong Competition commercial?

  • ibap

    Grown on me? Like fungus.

  • http://htcsource.com Nick Gray

    OK, I’m an HTC fanboy, I’ll admit it, but we all need to remember that HTC has three phases to this campaign. Phase one is to get people to talk about HTC and increase brand recognition. Most consumer now Samsung. Sony, LG, Apple, Motorola, but HTC is still a brand that suffers from very low brand recognition.

    Phase two will go into HTC innovations. HTC will probably touch on BlinkFeed, Ultrapixel cameras, Zoe, BoomSound and more. Phase three goes into how HTC products have helped people in certain scenarios. This is a long term strategy, not something that’s going to have a huge impact over night. We’ll probably be in phase one for a few more month and switch into phase two for the holidays.

  • mattcoz

    I still think it’s awful and a horrible waste of money.

  • http://technicquill.com Jess Blanchard

    Here’s my RDJ commercial pitch:

    Close-up on RDJ’s glorious face

    “Hi. I’m Robert Downey, Jr.”

    Slow pan out to reveal shirtlessness. RDJ holding HTC One.

    “HTC makes phones, and they want you to know that.”

    Continues to pan out. RDJ is a boxer-brief man. Yuss. RDJ places phone call.

    “Hello? Jess, don’t forget we have dinner reservations at 7.”

    Fade to black.

    On-screen text: HTC. We make phones.

  • htc employs criminal designers (asians!)

    nice try from this bankrupt company

  • Ron

    Hate This Commercial

  • Ron

    Hard To Comprehend

  • donger

    Awesome commercial.

  • bob

    there has to be a vin diagram in there someplace.

    People Who Like This Commercial and Hate Hipsters

    Hipsters who hate this commercial.

    People who hate hipsters

  • Kemauni Barber

    I actually like the commercial but i really just want to know the name of the second song.

  • Tina

    The song is RABBA RABBA by DJ Spiker

  • Scotty

    Call me dumb but as a consumer I had NO IDEA what was going on. I left the ad with a vague feeling of having seen an automobile (!!) ad, with RDJ inexplicably involved in some manner.

    As a consumer, that leaves me confused.
    As a copywriter, that leaves me horrified.

    I’ll give it another few tries before giving it a final bin though.

  • matt weaver

    Due to this advert, I will never buy a HTC phone again. Pathetic!!

  • alan

    one of the stupidest commercials i ve ever seen and it has no connection to htc products (that are primarily mobile phones) whatsoever which they should be promoted effectively in this video but they are not, so it makes this another high budgeted garbage viral ads.

  1. I think it’s stupid and completely dependent on RDJ’s presence. Just proof that he is so cool, he can make ANYTHING cool. He could make stirrup pants cool again, if he wanted to. But he respects the American people enough to not do that.

  2. It’s not that Robert is in the ad, it’s the fact that the initials they choose have no connection to HTC itself. There are also more subtle hints in there (like “trolls, beware!”).

    • HTC = Hiptster Troll Carwash ….thats how it relates to HTC. That HTC can be whatever you want it to be, meaning its your decision how you customize it ,whatever case you put on it is up to you. Its a great marketing plan, plus RDJ is the only person to play straight to all the wackyness going on around him in these commercials.

  3. I have no clue what HTC is doing with this marketing campaign. I get that they’re trying to get their name out there but make a phone available to all and that will work better than stupid commercials that don’t tell me anything about a product I can purchase, or any products that are made by said company for that matter.

    • “that don’t tell me anything about a product I can purchase, or any products that are made by said company for that matter”

      That is the new marketing gimmick – I think Apple may have started it.

      • Look at all these people dancing as white silhouettes! We won’t tell you anything about what we’re selling except you can play music on it! Give us your money!

  4. Where is the Hot Thong Competition commercial?

  5. Grown on me? Like fungus.

  6. OK, I’m an HTC fanboy, I’ll admit it, but we all need to remember that HTC has three phases to this campaign. Phase one is to get people to talk about HTC and increase brand recognition. Most consumer now Samsung. Sony, LG, Apple, Motorola, but HTC is still a brand that suffers from very low brand recognition.

    Phase two will go into HTC innovations. HTC will probably touch on BlinkFeed, Ultrapixel cameras, Zoe, BoomSound and more. Phase three goes into how HTC products have helped people in certain scenarios. This is a long term strategy, not something that’s going to have a huge impact over night. We’ll probably be in phase one for a few more month and switch into phase two for the holidays.

  7. I still think it’s awful and a horrible waste of money.

  8. Here’s my RDJ commercial pitch:

    Close-up on RDJ’s glorious face

    “Hi. I’m Robert Downey, Jr.”

    Slow pan out to reveal shirtlessness. RDJ holding HTC One.

    “HTC makes phones, and they want you to know that.”

    Continues to pan out. RDJ is a boxer-brief man. Yuss. RDJ places phone call.

    “Hello? Jess, don’t forget we have dinner reservations at 7.”

    Fade to black.

    On-screen text: HTC. We make phones.

  9. htc employs criminal designers (asians!)Guest 2 years ago

    nice try from this bankrupt company

  10. RonGuest 2 years ago

    Hate This Commercial

  11. RonGuest 2 years ago

    Hard To Comprehend

  12. Awesome commercial.

  13. bobGuest 2 years ago

    there has to be a vin diagram in there someplace.

    People Who Like This Commercial and Hate Hipsters

    Hipsters who hate this commercial.

    People who hate hipsters

  14. Kemauni BarberGuest 2 years ago

    I actually like the commercial but i really just want to know the name of the second song.

  15. TinaGuest 2 years ago

    The song is RABBA RABBA by DJ Spiker

  16. ScottyGuest 2 years ago

    Call me dumb but as a consumer I had NO IDEA what was going on. I left the ad with a vague feeling of having seen an automobile (!!) ad, with RDJ inexplicably involved in some manner.

    As a consumer, that leaves me confused.
    As a copywriter, that leaves me horrified.

    I’ll give it another few tries before giving it a final bin though.

  17. matt weaverGuest 1 year ago

    Due to this advert, I will never buy a HTC phone again. Pathetic!!

  18. alanGuest 1 year ago

    one of the stupidest commercials i ve ever seen and it has no connection to htc products (that are primarily mobile phones) whatsoever which they should be promoted effectively in this video but they are not, so it makes this another high budgeted garbage viral ads.