Oct 16 AT 1:01 PM Dima Aryeh 11 Comments

LG’s newest Swedish ad criticizes your smartphone, suggests a G2

LG G2 Teaser

The best way to make an advertisement for a product is to show people why they want the product. Failing to do that, the next step is to belittle your competition. And while it’s hard to do tastefully, it seems that LG managed to pull it off in a very interesting way.

Its newest ad campaign doesn’t just talk about how the LG G2 is better than other phones, it tells you how the G2 is better than your phone. It targets specific phones and tells you how the G2 bests it. On a Galaxy S4, you’ll see the fact that the G2 has a “20% faster processor.” On the HTC One, you’ll see that the G2 has “30% longer battery life.” And on an iPhone, you’ll see something about display size.

LG ad

While it may anger some people, it’s actually a pretty clever way of telling people why they should upgrade. It’s also unique, which earns LG and M&C Saatchi (the advertising company) some points. However, it’s exclusive to Sweden so we won’t be seeing it in the US. Would you be offended by such an ad?

Source: Android Community

Dima Aryeh is a Russian obsessed with all things tech. He does photography, is an avid phone modder (who uses an AT&T Galaxy Note II), a heavy gamer (both PC and 360), and an aspiring home mechanic. He is also an avid fan of music, especially power metal.

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  • MyMilan

    I wish there were more ads like this. Don’t hype up your product or make fun of your competitor, it just looks juvenile and makes your company look bad. The samsung sheep ad is one example of this. I know several people who – didn’t – buy a S4 because of this, so it only backfired on this company. Just tell me WHY I should buy your phone. What does it offer me that I don’t already have? How will it make my life better if I buy your product? Isn’t that what ads are supposed to do?

    • Arthur

      General consumers respond well to civilized means of advertising especially when that advertising contains metrics which are easy to digest such as 30% faster process or in the case of the iPhone, anyone can understand that a 5.2″ display is much larger than a 4″ one.

    • shirley65

      my best friend’s aunt makes $88 every hour on the computer. She has been laid off for 7 months but last month her check was $13008 just working on the computer for a few hours. this….. http://iop.li/pw

  • unwiredmedic

    Isn’t that in essence what Motorola is doing with their “lazy smartphone” ads here in the US? Albeit they aren’t comparing specific phones like this Swedish ad.

  • mrcrusha

    Call me crazy but both phones in the pic are Galaxy S4′s!!

    • SGB101

      They are, the galaxy msg would appear on the LG phone, be cause it’s an LG.

      • SGB101

        *wouldnt ^

  • SGB101

    I love the notion that when you fire their Web page up it says;

    ‘your device is making me sick, I deserve to be viewed on a far superior device, do me a favour, more importantly do yourself a favour, and buy an LG’

  • donger


  • Max.Steel

    This should rile up the iSheep.

  • Stefan

    I just bought LG G2 phone and it’s much better than my old HTC Thunderbolt indeed..