What’s the best way to get people to buy your product? In my opinion, it’s to get people to use your product. Many products I would have never bought if it weren’t for using them in a retail store. It’s the reason I’m not a huge fan of internet shopping; it occasionally ends in disappointment. Many companies have their own retail stores, and Samsung is trying to replicate that experience on a smaller scale.
Instead of full-fledged stores, it opened many “Samsung Experience Shops” in Best Buys around the US. They’re literally a big space in the center of a Best buy with nice signs and stands and tables full of Samsung products on display. It’s definitely a great concept and provided my first contact with a Galaxy S4, which I quickly fell for.
Samsung seems to be looking to expand their Experience Shops, as Samsung’s vice chairman Lee Jae-yong met with Best Buy executives recently. Analysts believe that “Samsung has been considering increasing subsidies paid to Best Buy in a strategic move to help the retailer and also increase the exposure of its products.” The Experience Shops might get quite a bit better sometime in the future, but there is another possibility.
Samsung may be considering buying a stake in Best Buy to provide a better budget to its own shops inside retail stores. This exposure inside such a popular store must be doing the company wonders in terms of sale, as seen with the success of the iconic Apple stores.
This is a piece of the puzzle many manufacturers are missing. HTC doesn’t have any sort of store for me to go to. If I wanted to try out an HTC One, I’d have to go to a specific AT&T store. That store does has one on display, and often it doesn’t even work properly. Many stores don’t even have a real one on display, but rather a dummy phone.
If more manufacturers had stores for people to play with their products freely, they would get more customers. Samsung is on the right track with these Experience Shops, and maybe it’s an even better idea than dedicated stores that many people won’t walk into unless they have an express interest in Samsung. This way, they’ll be entering a Best Buy for miscellaneous products and stumble upon the Experience Shops. What do you think of Samsung’s Experience Shops? Tell us in the comments!
Update: Samsung has contacted us saying that these rumors that they plan on investing in Best Buy are untrue. “There have been no talks whatsoever regarding stock acquisition of either company.”