Dec 30 AT 12:39 AM Alex Wagner 17 Comments

Google, Audi reportedly planning in-car entertainment system based on Android

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After starting out in the world of smartphones, Google’s Android has since grown its presence in the world of technology by appearing on tablets, televisions, eyewear and more. Now it looks like we may know the market that the Bugdroid has its sights set on next: The world of automobiles.

A new report from The Wall Street Journal claims that Google and Audi are planning to take to the CES stage next month to announce their plans to create an Android-powered in-car entertainment system. Sources claim that Google and Audi will team up with other automotive and technology companies on the effort, including NVIDIA.

Eventually the project could allow drivers and passengers to access apps, music, navigation and other services that are similar to what’s already found on Android smartphones. This software would reportedly run on hardware built directly into the vehicle rather than rely on an Android-powered smartphone for the heavy lifting.

Many of the details of Google and Audi’s work are still a mystery for now, but it makes sense that The Big G would look to vehicles as a way to help Android grow. Not only is it still a fairly wide open market, but Google can use its existing Android app base to ensure that its in-car system has a large selection of software for consumers at launch. Plus, as more people adopt smartphones and integrate them into their daily lives, they’ll want to be connected as much as possible and could see a familiar-looking Android entertainment system as a good reason to buy one vehicle over a different one that’s not similarly-equipped.

What do you think of the possibility of an Android-powered in-car entertainment system? Would such a setup influence your decision on whether or not to purchase a particular vehicle?

Source: The Wall Street Journal

Editorial Director of News and Content for PhoneDog Media. Fluent in whisk(e)y, video games and phones. Can be followed on Twitter at @alw.

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  • Geraldo

    I think it’s a great idea! Can’t wait to see what happens next year with that.

  • jak2rocks

    I think it’s a great idea! Can’t wait to see what happens next year with that.

  • cucking funt

    I think it’s a great idea! Can’t wait to see what happens next year with that.

    Seriously, why not Subaru?

  • ricecakes

    Can’t wait to have to reboot the dashboard when it becomes unstable.

  • Stanglifemike

    I think it’s a GREAT idea!! That said, there is no way I would decide which car to get based solely on the entertainment system!! Once after market head units are equipped with Android, I will definitely purchase one of those! A 7-10″ multi-touch head unit (preferably built by Pioneer) with GPS, Wi-Fi, Bluetooth, NFC, AND running Android would be absolutely incredible! They could also offer different accessories, which would plug-in/attach into the back of the head unit, that could provide users with different features(such as a Qi charging Pad, for example). I would happily pay for, and provide user feedback for an alpha/beta/prototype, Pioneer built head unit that included all of these features!! Just tell me where to send my money!!! :-D

  • rr2009

    Great idea!

  • soldier20

    I hope they don’t hack your car.

  • Rob

    there are already audi vehicles with Tegra chips inside of them. this is a no-brainer. especially when you look at the model s.

  • Oscar Rivas

    This is a great idea! I’ve fascinated about this for a couple years now! I’ve even contemplated on purchasing a Toyota Venza because it had the wireless charging for the Nexus 4! Lol! (I really couldn’t afford it though) but having Android built into the car stereo system would make me choose one vehicle over another! Lol!

    But what I would like to see is something similar to the Padphone! I’d like to be able to just drop my phone into a tablet that is is my car stereo system. Although I know text messages and social media would become distracting, but Google music and navigation would be easier! Maybe Google could have a “Car Mode” (which I think they have done in the past)

  • McCracken, Phil

    Ah, hold it right there chief. This is Apple’s idea and I’m sure they have a patent on it. They’ll sue your ass cause they invented it in their super secret fight club rules lab in their totally cool spaceship building. Just because apples engineers never get out and see what others are inventing doesn’t mean that they didn’t think of it first. s

  • Troik

    This would definitly impact my decision, not enough to actually buy an Audi, but still. I think it’s a great idea. Android is already very helpful when it comes to navigation and getting traffic data, paired with Google Now for voice commands, so could keep your focus on the road, would be the perfect fit. Car Manufacturers have been trying for years to build a working voice control, but have failed so far in my opinion.

  • Kile

    Thats all we need more things in the car to distract people who already cant drive because they are too busy talking or texting on phone.
    Lets just start sticking full fledged entertainment system more idiots on the road to look out for i guess.

  • Ted Zoller

    Will the system automatically transmit a completed accident form to your insurance company upon the vehicle’s impact or will a phone call still be required?

  • SGB101

    I hope they don’t over think it, as I would like to simply dock my phone, physically or wirlesly, and BANG, all integrated, and appears on a 7″ display where the head unit would be. All that would be needed for this is a 7″ display running stock android with an audi app and an audi app on the phone.

    Shame it will never happen.

  • Bala

    already our team is working on it for the past 3 months but we are showing it off at mwc

  • BimmerDroid

    Maybe they should have picked another automobile company. The majority of Audi drivers are cocks who use iPhones and iPads.

  • donger

    Audis is awesome.