HTC is said to be focused more on the mid-range this year. The high-end market is seemingly out of reach with giants like Apple and Samsung taking all of the market share. And with that initiative, HTC took the stage at Mobile World Congress to announce two new Android phones, both catered toward the mid-range market.
The first device is the HTC Desire 816, and it’s actually a pretty impressive smartphone. It features a 5.5-inch 720 display, a 1.2GHz Snapdragon 400 quad core, 1.5GB of RAM, 8GB of storage with a microSD slot, a 13MP rear and 5MP front facing camera and a sizable 2,600 mAh battery. The body is made out of polycarbonate and will come in six different colors.
The Desire 610 goes even lower, but still manages to stay in the mid-end category. This device features a 4.7-inch qHD 960×540 display, a 1.2GHz quad coreSnapdragon 400, 1GB of RAM, 8GB of storage with a microSD slot, an 8MP rear and 1.3MP front camera and a 2,040 mAh battery. This is nearing low-end, so hopefully the price will be solid.
I’ll admit, I quite like the Desire 816 and would use it myself. The Desire 610 is a bit too low-end, but if the price is right, it could be a great option. Neither device has an announced price point, but launch times were given. The Desire 816 will launch in China in March, then launch in other countries in April. The Desire 610 will launch across Europe in May.
HTC could really succeed in the mid-range market if it sets the prices right. But with devices like the Moto G having comparable specs to the Desire 816 at only $180, HTC will have to really price these devices low. I have hope in the company though. What do you guys think of these two devices?