Feb 24 AT 1:09 PM Dima Aryeh 8 Comments

HTC announces Desire 816, Desire 610 to fill out mid-range segment

HTC Desire 816_AllColors

HTC is said to be focused more on the mid-range this year. The high-end market is seemingly out of reach with giants like Apple and Samsung taking all of the market share. And with that initiative, HTC took the stage at Mobile World Congress to announce two new Android phones, both catered toward the mid-range market.

The first device is the HTC Desire 816, and it’s actually a pretty impressive smartphone. It features a 5.5-inch 720 display, a 1.2GHz Snapdragon 400 quad core, 1.5GB of RAM, 8GB of storage with a microSD slot, a 13MP rear and 5MP front facing camera and a sizable 2,600 mAh battery. The body is made out of polycarbonate and will come in six different colors.

HTC Desire 610

The Desire 610 goes even lower, but still manages to stay in the mid-end category. This device features a 4.7-inch qHD 960×540 display, a 1.2GHz quad coreSnapdragon 400, 1GB of RAM, 8GB of storage with a microSD slot, an 8MP rear and 1.3MP front camera and a 2,040 mAh battery. This is nearing low-end, so hopefully the price will be solid.

I’ll admit, I quite like the Desire 816 and would use it myself. The Desire 610 is a bit too low-end, but if the price is right, it could be a great option. Neither device has an announced price point, but launch times were given. The Desire 816 will launch in China in March, then launch in other countries in April. The Desire 610 will launch across Europe in May.

HTC could really succeed in the mid-range market if it sets the prices right. But with devices like the Moto G having comparable specs to the Desire 816 at only $180, HTC will have to really price these devices low. I have hope in the company though. What do you guys think of these two devices?

Via: PhoneDog

Dima Aryeh is a Russian obsessed with all things tech. He does photography, is an avid phone modder (who uses an AT&T Galaxy Note II), a heavy gamer (both PC and 360), and an aspiring home mechanic. He is also an avid fan of music, especially power metal.

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  • Arthur

    I can’t see HTC pricing the 610 being priced like the Moto G. The Moto G also uses a 720p screen in a much more hand friendly 4.5″ size. Every other spec seems to line up with the Moto G short of the camera being better on the 610 and having a microSD slot.

  • www.phonewbie.com

    I don’t expect the prices to be as low as the Moto G but I can definitely see this phone being an all around better phone. But, that may not help sales.

  • MG

    What do these phones have that the G does not?

    A microSD slot. I take a LOT of pictures but do not use too many apps. Such a phone would be in the exact sweet spot for me. I don’t want to spend a whole pile of money for a high end phone just to get the SD slot when I simply won’t use that much power.

    That’s why the Moto G and Nexus units have been non-starters for me. Show me a decent mid range phone with a good camera and an SD Card slot, and I’m there.

  • renyo

    It really all comes down to the money… And marketing in HTC’s case…

  • donger
  • http://htcsource.com Nick Gray

    It sounds like HTC will be making a bigger push in the US with the Desire series this year. We’ll be seeing the HTC desire 816 in stores next to the HTC M8. Since the phones are not direct competitors, consumers will have multiple HTC options if they are not willing to pay for a flagship phone.

  1. ArthurGuest 1 year ago

    I can’t see HTC pricing the 610 being priced like the Moto G. The Moto G also uses a 720p screen in a much more hand friendly 4.5″ size. Every other spec seems to line up with the Moto G short of the camera being better on the 610 and having a microSD slot.

  2. I don’t expect the prices to be as low as the Moto G but I can definitely see this phone being an all around better phone. But, that may not help sales.

  3. MGGuest 1 year ago

    What do these phones have that the G does not?

    A microSD slot. I take a LOT of pictures but do not use too many apps. Such a phone would be in the exact sweet spot for me. I don’t want to spend a whole pile of money for a high end phone just to get the SD slot when I simply won’t use that much power.

    That’s why the Moto G and Nexus units have been non-starters for me. Show me a decent mid range phone with a good camera and an SD Card slot, and I’m there.

  4. It really all comes down to the money… And marketing in HTC’s case…

  5. It sounds like HTC will be making a bigger push in the US with the Desire series this year. We’ll be seeing the HTC desire 816 in stores next to the HTC M8. Since the phones are not direct competitors, consumers will have multiple HTC options if they are not willing to pay for a flagship phone.