The Huawei MediaPad X1 is an interesting device. It’s considered a “phablet” by many because it’s the size of a tablet but made to be a phone. It features a 7-inch display with a 1920×1200 resolution paired with a 5,000 mAh battery to run the giant. And yes, it’s an actual phone.
The device will be priced at $550 for the LTE model, which isn’t so bad for a smartphone. But in China, the device is called the Honor X1 and will only cost $330 for the LTE version. China gets a huge discount on the device, while the rest of the world is purchasing it for a lot more. Why is that?
Huawei CMO Shao Yang says it all has to do with perception. In most countries, people perceive the MediaPad X1 as a tablet that can be used as a phone. Thus, the $550 price is justified compared to other LTE-enabled tablets. But in China, people view it as a phablet. Thus, Huawei decided to put it under the Honor brand and sell it for a much lower price.
The Honor brand is an online brand, which allows Huawei to cut costs and sell it for cheaper. This is also a way for the company to sell more devices in an extremely important region, and one that’s extremely competitive. I guess the phablet is in the eye of the beholder. While I’m not sure how I feel about Huawei making the device so expensive for everyone but China, I’d love to know your thoughts on the situation. Leave a comment and tell us what you think!