Yesterday Verizon began teasing that “#MORE” was coming, but at the time the carrier didn’t drop any other hints about what exactly that meant. Luckily the folks at Big Red didn’t keep us in suspense for long, because today Verizon announced its new More Everything rate plans.
As the name suggests, Verizon’s new offerings are similar to the Share Everything plans that they’ve offered for some time now, but with more goodies piled on. Several of the data buckets available to consumers have received an allotment boost: The $40 500MB bucket was bumped to 1GB, the $50 1GB allotment doubled to 2GB and the $60 2GB bucket increased to 3GB. Verizon also offers 250MB and 500MB options for $15 and $30, respectively.
As with the Share Everything plans, all of Verizon’s new More Everything offerings include unlimited talk and text. Verizon is also throwing in 25GB of free cloud storage and unlimited international messaging with the new plans as part of its More Everything rollout.
Verizon is also including its Edge early upgrade program in its plan refresh. Any Edge customers that sign up for a More Everything plan with 250MB to 8GB of data will receive a $10 per month discount on each smartphone line attached to the account. Edge customers with 10GB or more data will receive a $20 discount. That means that instead of paying a $40 per line monthly access fee, subscribers enrolled in Edge will pay $20 or $30, depending on how much data they’ve signed up for.
Another part of the More Everything campaign is increased network bandwidth. Verizon says that it continues to use AWS spectrum to double, and in some cases triple, its network capacity “in cities coast to coast.” However, the carrier doesn’t say exactly which cities already have access to this AWS service.
Verizon’s new More Everything plans may not be as huge as the changes as we’ve seen from other carriers lately, but they could be enough to convince some Verizon folk to stick with the big red carrier if they’ve been considering jumping ship. While Verizon likely wouldn’t admit as much, these tweaks are likely in response to the Uncarrier moves that T-Mobile has been making lately, just like AT&T’s recent Mobile Share Value plan revision. Hooray for increased competition!