ZTE made its way to Mobile World Congress and has announced a brand new smartphone, and an interesting one at that. It’s called the ZTE Grand Memo II LTE, and it’s an intriguing mix of mid-range and high end hardware. Some specs are impressive, some not so much. But overall it’s a solid device.
It features a 6-inch “HD” IPS display with an unspecified resolution, a Snapdragon 400 processor, 2GB of RAM, 16GB of storage, a 13MP rear camera, a 5MP front facing camera, a 3,200 mAh battery and of course LTE. The device runs Android 4.4 KitKat, which is great, with MiFlavor UI on top. ZTE claims this UI provides a superior user experience and that it memorizes user habits to help with use. It would be very interesting to give it a shot.
The front of the device is 80% display, while the rear is textured for better grip. Overall, the phone is pretty nice, though the processor might disappoint many high-end phone fans. The phone will launch in China in April and will begin to launch across Asia, Europe and North America soon after. Unfortunately, no price was specified, but we really hope it’s cheap. Share your thoughts on the device in the comments!
Show Press Release
Marries quality design with rich user experience with the new MiFavor 2.3 UI
24 February 2014, Mobile World Congress, Barcelona, Spain – ZTE, one of the top five global handset manufacturers, today presents the Grand Memo II LTE, an ultra slim and high performance LTE Smartphone. With its 6” IPS display that takes up 80% of the handset, users can view high quality images, HD videos and movies with a 178 degree viewing angle. The device utilises ZTE’s brand new innovative MiFavor 2.3 user interface (UI) with a range of new icons, offering an intelligent but easy-to-use handset experience. In addition, the Grand Memo II LTE combines stylish design with a practical 7.2mm ultra-slim frame.
Mr Zeng Xuezhong, CEO of ZTE Mobile Devices and Executive Vice President of ZTE Corporation commented: “The Grand Memo II LTE is designed to meet the increasing user demand for stylish design with an intuitive user experience. High performance technology must be met with a simplistic user interface which allows users to customize their experience based on personal preferences.”
Superior user experience
The new MiFavor 2.3 UI enriches the user experience, making the handset more natural for human use. By memorizing user habits, it offers users a simplified and tailored interface that can be customized to their needs using innovative intelligent split screens. Furthermore, the MiFavor UI brings elegant design features to the Google Android 4.4 KitKat operating system not seen on other devices including integration with functions such as notebook, calendar, weather forecast, alarm clock, Internet, and music.
With 4G as a standard feature, the Grand Memo II LTE can not only stream movies at top speed, but audio playback is also a pleasure with Smart PA and 3D Stereo Sound. And with ZTE’s focus on maximizing battery life, users will be able to enjoy all the entertainment they want as the 3200mAh battery, combined with ZTE’s unique battery-saving solutions that cut power consumption by 30%, allows for 16 hours of continuous HD video playback, 72 hours of music playback or several days of normal use.
With a Qualcomm® Snapdragon™ 400 processor, the Grand Memo II provides the required performance enabling consumers to take advantage of LTE and high speed mobile internet, online 3D gaming and HD video streaming as well as easily accessing social media channels such as Facebook and Twitter on the go. Furthermore, high quality pictures can be taken quickly and easily shared with the handset’s 13MP rear camera and 5MP front camera which is optimised for video calling.
“We are thrilled to continue our collaboration with ZTE to introduce the new high performance Grand Memo II LTE,” said Raj Talluri, senior vice president of product management, Qualcomm Technologies, Inc. “Powered by a Snapdragon 400 processor with integrated LTE connectivity, the Grand Memo II provides a high quality multimedia experience with seamless connectivity for users to be constantly connected on the go.”
Quality of materials
The ZTE Grand Memo II LTE has been designed with quality in mind. At just 7.2mm thin, the handset boasts a 6” IPS display made from Corning Gorilla® Glass 3 that covers 80% of the front. A textured back adds a luxury feel as well as making the product feel tactile in people’s hands.
The ZTE Grand Memo II LTE follows last year’s launch of the Grand Memo LTE. The device will first launch in April in China, followed by simultaneous launches in Europe, North America and Asia Pacific.
To get hands-on with the ZTE Grand Memo II LTE, please visit ZTE’s booth at Mobile World Congress 2014, located in Hall 3, Stand 3G30 & 3F30. More information is also available at www.mobileworldcongress.com/zte-press-con
Key specifications of the Grand Memo II LTE:
Operating system: Android 4.4KitKat, OS
Display: 6’, HD, TFT, 16M colour, multi touch captive
Camera: Rear: 13MP, F2.2, Sony BSI, AF with FLASH
Front: 5MP F2.2, FF
UMTS 900/2100 MHz
Processor: Qualcomm Snapdragon 400
Memory: 2GB RAM+, 16GB eMMC
Other: GPS, with AGPS, Vehicle navigation, WIFI 802.11a/b/g/n/ac, Bluetooth 4.0 Accelerometer, Proximity, Ambient Light, Compass, Gyro, Micro SD, DLNA, WIFI Display, Gestures, Infrared remote control, VOD
About ZTE Mobile Devices
ZTE Mobile Devices is a division of ZTE Corporation, a global telecommunications equipment, networks and mobile devices company headquartered in Shenzhen, China. ZTE is a publicly traded company listed on the Hong Kong and Shenzhen stock exchanges.
ZTE is one of the Top 5 mobile handset manufacturers in the world, according to global industry analyst Gartner. The company produces a complete range of mobile devices, including mobile phones, tablets, mobile broadband modems and hotspots and family desktop integration terminals.
A global leader, ZTE has partnerships with more than 230 major carriers and distributors in over 160 countries and regions around the globe. It also has strategic partnerships with 47 of the world’s top 50 carriers. In 2012, ZTE applied for more international patents than any other company in the world.
For more information, please visit: www.ztedevices.com