Mar 26 AT 3:16 PM Dustin Earley 7 Comments

Powered by Android is the new Intel Inside

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If you asked a handful of HTC One or Galaxy S users what operating system their phone was running, I’m sure a surprising amount would tell you they have no idea. Android branding on Android powered handsets is surprisingly lacking. Especially when compared to manufacturer, carrier or even Google branding. But it looks like Google is going to change that.

When the Samsung Galaxy S5 was announced, it was noted that the boot-screen of the new device featured a “Powered by Android” logo. At the time speculation on the inclusion of the nod to Android was rampant. Was it a result of the talks between Google and Samsung that had taken place shortly before the S5 was unveiled? Is it a new requirement to using Google’s suite of apps? With the reveal of the new HTC One, we gain a little more insight into the situation.

In big, bold letters, as soon as you turn the new HTC One on, you’re greeted by what will soon be a familiar sight: “Powered by Android.” Russell Holly of Geek.com is reporting that Google is “mandating that the phrase ‘Powered by Android’ be present during the boot animation on new phones.” Exactly what this gains manufacturers, or the terms under which they have to include the logo, is uncertain. It could be as important as access to Google apps or as simple as a good relationship with Google. Either way, there’s a good chance it’s not going away anytime soon.

What exactly will Android brand awareness do for Google? Probably not a whole lot. We’ll still be keeping an eye out for where else “Powered by Android” shows up, though.

Source: Geek

Dustin Earley: Tech enthusiast; avid gamer; all around jolly guy.

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  • wollac11

    It reinforces awareness of the Android brand – helping to get even the more inexperienced user aware of what powers their phone. This helps a greater number of people associate a certain experience as being part of Android and not just being from a given manufacture.

    This is what Google wants. It means users become knowing “Android users” not just “Samsung users”. This makes it harder for OEMs to move away from Google’s platform in the future because Android becomes a consumer expectation and so customers cannot be, for example, easily carried over to Tizen by the strength of Samsung’s brand.

    • Brandon

      Exactly! Like the article states, most users have no idea what powers their phones so if people like the S5 which runs Android, people who buy the S8 have no idea that it runs Tizen instead of Android.

  • JGarrido

    Considering that the average user has no reason to reboot their phone, and that the average Windows user doesn’t even know what version of Windows they’re running (despite daily boot ups), and that most Android users are Windows users, this change isn’t going to make a damn bit of difference regarding Android ‘awareness’.

    • wollac11

      I think people actually look at their phone more and pay more attention during boot than on there computers – people are usually holding their phone while it turns on so it is harder to miss. Also people don’t reboot smartphones often but they do start them up after they run flat which happens quite a bit with smartphones so it might help a little.

      • http://droidsamurai.blogspot.com DroidSamurai

        I considered myself a power user, and I can probably count how many times I see my phone reboot in the last 12 months using just my fingers — I don’t even need my toes.

  • redraider133

    Seems like Google is trying to get more recognition of android rather than “droid, or galaxy” makes sense, although people will see this very few times since most do not reboot their phones all that often.

  • donger

    Awesome.

  1. It reinforces awareness of the Android brand – helping to get even the more inexperienced user aware of what powers their phone. This helps a greater number of people associate a certain experience as being part of Android and not just being from a given manufacture.

    This is what Google wants. It means users become knowing “Android users” not just “Samsung users”. This makes it harder for OEMs to move away from Google’s platform in the future because Android becomes a consumer expectation and so customers cannot be, for example, easily carried over to Tizen by the strength of Samsung’s brand.

    • BrandonGuest 1 year ago

      Exactly! Like the article states, most users have no idea what powers their phones so if people like the S5 which runs Android, people who buy the S8 have no idea that it runs Tizen instead of Android.

  2. JGarridoGuest 1 year ago

    Considering that the average user has no reason to reboot their phone, and that the average Windows user doesn’t even know what version of Windows they’re running (despite daily boot ups), and that most Android users are Windows users, this change isn’t going to make a damn bit of difference regarding Android ‘awareness’.

    • I think people actually look at their phone more and pay more attention during boot than on there computers – people are usually holding their phone while it turns on so it is harder to miss. Also people don’t reboot smartphones often but they do start them up after they run flat which happens quite a bit with smartphones so it might help a little.

      • I considered myself a power user, and I can probably count how many times I see my phone reboot in the last 12 months using just my fingers — I don’t even need my toes.

  3. Seems like Google is trying to get more recognition of android rather than “droid, or galaxy” makes sense, although people will see this very few times since most do not reboot their phones all that often.