The $650 price tag of the Unlocked and Developer Edition HTC One (M8) is set to increase at midnight tonight. A tweet form @HTCUSA just went out, revealing that the current “promo price” is set to expire, encouraging potential buyers to place their order before the full $700 retail price goes into effect.
We have nothing against promotions, but HTC failed to communicate to anyone that the $650 price announced during the launch event last week in New York would only last for a week and a half. In fact, the promotion is expiring even before the first Unlocked or Developer Edition HTC One (M8) will ship out from HTC’s warehouses. We’re definitely in favor of HTC offering SIM unlocked and developer friendly devices directly to consumers, but we don’t see the point if those devices are priced $100 higher than Verizon and AT&T’s price for the unsubsidized phone.
Will you be buying the Unlocked or Developer Edition HTC One (M8) for $650 before midnight tonight?
— HTC USA (@HTCUSA) April 3, 2014