Let’s face it, Google Glass has an image problem. I’m not talking about the quality of the hovering display the device uses, I’m talking about its cool-factor. Despite being featured in sporting events, fashion shows and more, there’s still an undesirable stigma attached to wearing a computer on your face. Now that Glass is open to everyone, it’s time for Google to fix that. Enter: Ivy Ross, Google’s new head of Google Glass.
Just how is Ross going to make Glass a fashionable, cool, desirable product? Look no further than her previous employment to get an idea of the kind of experience she’ll bring to the Google Glass team. In her own words, Ross has worked at, “Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb, Gap and, most recently, Art.com — at the intersection of design and marketing.” With experience in clothing, fashion, art, wearable accessories, design and marketing Ivy Ross looks like the perfect person to lead the new Google Glass charge.
As much as we’d like to see Glass succeed, it might be awhile until the stars align. We can’t help but think that no matter how cool Glass becomes, $1500 is still a lot to swallow. If Ross does her job, by the time prices comes down, Glass will be flying off shelves. We’ll be keeping a close eye on the direction Google Glass takes from here, it could get interesting.