NVIDIA hasn’t had the best of luck with when it comes to the adoption of its newest processors. Despite making solid mobile chips (aside from the Tegra 2, that was terrible), most companies don’t want to use NVIDIA’s hardware in their devices. Qualcomm processors are more popular and probably cheaper to use.
Instead of continuing to push for increased smartphone adoption, NVIDIA has decided to move away from the handset market. There are plenty of other things for it to focus on, especially in the world of Android. The SHIELD will be one focus, and NVIDIA is also interested in set-top boxes, TVs and automotive applications.
Sadly, this news means that we won’t be seeing any Tegra-powered smartphones anytime soon. Though the Tegra line never gained popularity, the newer Tegra processors were quite impressive, and it’s a shame that we won’t see them in our favorite devices. But with Qualcomm releasing some seriously awesome chips of its own, we’re not too sad. What do you think of NVIDIA leaving the smartphone market? Leave a comment!