Let’s start this article off by admitting that yes, we were surprised to find out that BlackBerry has not gone the way of the dodo yet. In fact, it just signed a deal with Amazon to expand the Amazon Appstore to BlackBerry this fall. The Amazon Appstore brings over 240,000 apps to BlackBerry and should be a major boost to the BlackBerry app ecosystem, which has been a sore spot for the OS for, well, ever.
Android apps have been able to work with BlackBerry 10, but very few have ported over, forcing users to manually get them onto their devices. The inclusion of the Amazon Appstore should drastically increase the app scene for BlackBerry, even if the Amazon Appstore doesn’t hold a candle to Google Play. The move should be good for both casual and enterprise Blackberry users, as this allows Blackberry to get its focus back onto security and enterprise apps, the two things it excels at. The full press release can be found below if you’re interested.
Do you think that anything can save BlackBerry?Show Press Release
With more than 240,000 Android applications in the Amazon Appstore worldwide, BlackBerry 10 device customers will gain access to popular apps such as Groupon, Netflix, Pinterest, Candy Crush Saga and Minecraft.
The strategic move also enables BlackBerry to align its developer program with its renewed focus on delivering the most secure, end-to-end mobile enterprise solutions, by placing more emphasis on the development of vital enterprise and productivity applications.
“Making the Amazon Appstore available on BlackBerry 10 devices will help BlackBerry continue to meet two essential needs: greater app availability for our smartphone users and enhanced productivity solutions for enterprises,” said BlackBerry Executive Chairman and CEO John Chen. “We’ve listened to our customers and have taken this important step to deliver on their needs, while executing on our strategy.”
BlackBerry and Amazon will be working with the BlackBerry application developer community to help them migrate their apps to the Amazon Appstore in preparation for the 10.3 launch, where they will benefit from the store’s powerful promotional tools that enable maximum discoverability and profitability. This will include Appstore Developer Select, which provides enhanced merchandising, as well as Amazon Coins incentives, the Developer Promotions Console, which enables real-time pricing adjustments and specials, and the popular Free App of the Day program.
BlackBerry will unveil a new enterprise application partner program for corporate developers, ISVs and systems integrators, designed to expand the number of enterprise applications that leverage BlackBerry 10 to deliver business-class functionality and enhance users’ productivity, communication and collaboration.
For more information about BlackBerry 10, visit www.blackberry.com/blackberry10OS.