Since its first Un-carrier announcement, T-Mobile has been shaking up the market with non-traditional approaches to old norms. Today’s Un-carrier 5.0 announcement carries the trend onward with some unique features. The first we’ll talk about is network coverage, as T-Mobile is now expanding Wideband LTE and Voice over LTE (VoLTE) coverage. Wideband LTE will be available in 16 different markets and VoLTE is headed to 15 cities around the country.
Next on the list is a feature that deals with the iPhone, but we’ll include it just because it’s a nifty program and could work with Android in the future. T-Mobile is launching a Test Drive program that allows you to borrow an iPhone 5s for 7 days to test out the network. There are no strings attached, aside from the fact that if you break the phone, you pay $100, and if you decide to keep it, then you pay the full $700 off-contract price for it.
T-Mobile also hosted an Un-carrier 6.0 event that directly followed the Un-carrier 5.0 event. Un-carrier 6.0 is centered around Music Freedom and brings a potential game-changer from T-Mobile. T-Mobile is allowing all of its Simple Choice unlimited customers to stream music from Spotify, Pandora, Slacker Radio, Rhapsody, iHeartRadio, and iTunes Radio without counting it against their data plan. The move is bold, and T-Mobile says it’s open to adding more music providers, which is something that we’d like to see happen since, as The Verge points out, this could be a big strike against net neutrality. Nonetheless, it’s going to be nice for those of us who love to stream music on the go but worry about getting data overages.
The final part is T-Mobile’s new service, Rhapsody unRadio. Rhapsody unRadio is a partnership between Rhapsody and T-Mobile, and it’s kind of like a more powerful Pandora. It allows you to customize stations using Rhapsody’s entire 20 million track catalog of music. unRadio has unlimited skips, is completely ad-free and allows stations to be downloaded for offline usage. Cost-wise, it’s free for Simple Choice unlimted customers and is $5 per month for non-Simple Choice customers. Non-T-Mobile customers can get it for $4/month.
T-Mobile is by far the most interesting carrier, and it’s told us to keep an eye out for more Un-carrier announcements in the future. Today’s announcements were varied, but included some things that really are beneficial. As always, keep it locked on the site for further info regarding Un-carrier announcements. Check out the Un-carrier 5.0 press release below and hit up the source links for more info on Un-carrier 6.0.Show Press Release
The new initiative puts T-Mobile’s data-strong network in the spotlight, as the Un-carrier rolls out yet another major network expansion ahead of the competition.
No More “Buying Blind”
The Un-carrier’s latest initiative takes aim at the painful process of buying wireless in America today. People must decide on a wireless provider without knowing how the network will really work for them – where they live, go to school, work, and play. As a result, the U.S. wireless industry has one of the highest “remorse rates” of any out there. Nearly half (46%) of wireless customers say they’ve signed up with a carrier and then wanted to leave, and one in 10 have actually left within the first 30 days of making a switch.1 It’s a pain point ripe for an Un-carrier solution.
“The way this industry forces Americans to buy wireless is completely, utterly broken. I’m here to tell you there’s a better way,” declared John Legere, T-Mobile CEO and President. “While the carriers ask you to buy blind, the Un-carrier gives you transparency. Our network kicks ass, and now people can experience for themselves what a data-strong network can do with T-Mobile Test Drive.”
Starting this Monday, June 23, people can sign up for T-Mobile Test Drive at www.t-mobile.com/testdrive. A few days later, they’ll receive an iPhone 5s fully loaded and ready to go, and they can put T-Mobile’s data-strong network to the test for seven full days on the “most forward-thinking” smartphone. After the test drive, just drop it off at any T-Mobile store. That’s it. Absolutely no money down. No obligation. No strings attached.
T-Mobile Test Drive is a first-of-its-kind nationwide initiative from a major carrier that the Un-carrier is rolling out at scale. During the first year of the program alone, T-Mobile expects at least one million people to take a test drive.
Network Designed Data-Strong
T-Mobile Test Drive marks a new campaign to let consumers experience first-hand how the Un-carrier’s network is different, even as the company today announced two massive network expansions. T-Mobile has expanded Wideband LTE into 16 total markets, giving all T-Mobile LTE devices a speed boost with capable peak network download speeds up to nearly150 Mbps – that comes out to a 90-minute HD movie download in under three minutes or an 11-song music album in seven seconds.
Building on its data DNA, the Un-carrier also expanded Voice over LTE (VoLTE) to more than 100 million people in 15 total markets. T-Mobile was the first major provider to launch VoLTE, and now, because its network has been designed for data, is nearly doubling the amount of data dedicated to voice calls for highest fidelity, crystal-clear HD Voice and faster call setup times than ever before. The Un-carrier expects to deploy VoLTE nationwide by the end of the year.
“The old telecoms designed their networks for a time when your phone’s only app was a phone call—and they haven’t shaken that dial-tone mind-set,” said Neville Ray, Chief Technology Officer for T-Mobile. “Our 4G LTE network was built in the last year and a half, so naturally we built it differently. We built it for the way people use smartphones and tablets today, and we built it with a mobile Internet architecture, so we could roll out new technologies faster.”
Now, as mobile broadband usage skyrockets, Un-carrier customers are reaping the rewards of a network designed to be data-strong and concentrated where people use data the most – unlike older carrier networks built by phone company utilities. T-Mobile customers are using more wireless data on average than the major national carrier customers – 61% more than Sprint, 69% more than Verizon, and 100% more than AT&T. T-Mobile customers also have more network capacity per customer than with any other major national wireless company, a full 70% more network spectrum per customer than Verizon, and they’re streaming, tweeting, using FaceTime and more at lightening speeds on America’s fastest nationwide 4G LTE network.
“We’re a mobile Internet company competing against utilities, so it’s no wonder we’re faster than they are,” added Legere. “We’re out there doing it while the other guys are still scheduling a meeting to talk about doing it. And, there’s one more thing you can bank on. We won’t stop.”
Learn more about T-Mobile’s network expansion and data-strong network design in this blog post. For more information on iPhone, please visit www.apple.com/iphone. For more information about T-Mobile Test Drive, visit t-mobile.com/testdrive or the T-Mobile Newsroom.