Unless you’ve been living under a rock for the last several weeks, there’s a good chance you’ve seen the news about the extremist militant group ISIS, based out of Iraq and Syria, that have been involved in several recent violent incidents spanning the Middle East. Because of this, Isis mobile wallet will see a rebranding to distance itself from the Islamic State of Iraq and the Levant.
Announced via the company’s official online newsroom, Isis says that they “have no interest in sharing a name with a group whose name has become synonymous with violence.” Isis has yet to choose a new name, or is not ready to reveal it yet, but clearly it views getting this information out to the public as a high priority.
As for how this will change Isis, it won’t. Isis CEO Michael Abbot closed out the rebranding announcement by saying Isis will “remain committed to growing the mobile payments ecosystem, and advancing our mobile wallet. Our focus on delivering a great product and platform to our customers hasn’t changed.”