Dropbox was once the undisputed king of cloud storage, but competition has become fierce. Rival services can finally stand up Dropbox’s infrastructure and offer a ton of storage for next to nothing. But Dropbox isn’t willing to sit idly by and hand over the crown just yet.
Dropbox has announced an update to its Pro service that puts it right in line with its competition’s pricing and adds a handful of useful new features to boot. From here on out, Dropbox users can pay just $9.99 a month for 1TB of cloud storage or $99 for a full year. That not only matches, and in some cases beats, some of Dropbox’s cheapest competitors. And that doesn’t include the new security features that put Dropbox well ahead of the competition.
For those of you who have been wishing for more control over your shared files, Dropbox’s new sharing features will sound like music to your ears:
- Passwords for shared links create an additional layer of security so only people with the password can access your link.
- Expirations for shared links safeguard your sensitive files by letting you set how long your links stay up.
- View-only permissions for shared folders let you pick whether recipients can edit or just view files within your shared folder.
On top of the new sharing features, Dropbox has also announced a remote wipe feature to wipe local files but keep them backed up through Dropbox.
If you’ve been on the fence with who to commit to as a cloud storage provider, Dropbox just made a very compelling move. Those already locked into service like Google Drive or Copy might not be willing to make the move just yet, but the argument is now there. Yesterday, not so much.