Google announced today that it has acquired Emu, the smart messaging app that also acts as a personal assistant, similar to Siri or Google Now. Emu went through an extensive beta testing period a while back, before coming to Android and iOS. The Android version was later removed, as the company stated that it wanted to shift its full focus towards iOS at the moment. Emu hoped to return to Android in the future.
That’s right! And we’re super-excited. But to focus on our next chapter, we have to close the last one. As of August 25, 2014, we’ll be shutting down the Emu app… We know it’s an inconvenience, and we regret that… To our friends, advisors, and users: we’ve learned so much with your help, and we’re grateful for all your support. Thank you!Emu
Now, Google is purchasing Emu, and the service will shut down on August 25. Details on what Emu would be used for weren’t given, but we can make an educated guess. Emu is an instant messenger that features a built-in personal assistant like Siri. This allows you to check your calendar, make dinner reservations and set reminders all from your messaging app. These tasks could also be set to be automated, in a similar manner to how Any.do works. Google will likely harness this technology and integrate it into Hangouts, which now acts as the messenger on many people’s Android devices.