New Sprint CEO Marcelo Claure recently spoke to his employees, explaining that he plans to cut prices, improve Sprint’s network and lower the carrier’s operational costs. The first step in his effort will focus on pricing.
Claure went on to tease that Sprint will introduce “very disruptive” plans next week. He didn’t elaborate on the new rate plans, though. What he did do was say that Sprint will also react quickly to its competitors’ offers in order to remain attractive to consumers.
Claure went on to admit that “When your network is behind, unfortunately you have to compete on value and price.” He said that Sprint will focus on its network after its plan pricing, dipping into its spectrum reserves to improve its network experience.
Finally, Claure said that job cuts are inevitable, but that he doesn’t have any details about what they might entail.
We’ll have to wait for Sprint to unveil its new plans before we know precisely how “disruptive” they truly are, but it’s good to see that Claure has a plan for making Sprint competitive. The carrier seems to have become a bit sluggish as of late, but Claure aims to reverse that and put up a fight against T-Mobile, AT&T and Verizon.
What do you think that Sprint can do to make itself more competitive in the U.S. market?