There are billions upon billions of dollars to be made in facilitating the sales of apps and in-app purchases. And right now, only two companies are really getting in on that money: Apple and Google. According to a report out of The Information, the may not be true for long. Verizon could hold the keys to the next big app store.
While other third-party app stores do exist, like Amazon’s for example, their success has been nowhere near that of Apple’s App Store or Google’s own Google Play. Verizon itself is no stranger to peddling apps, but apparently this time it will be different. Instead of going it alone, Verizon is rumored to be teaming up with other carriers and manufacturers to provide a comprehensive alternative to Google Play.
Rumored to be Android only, Verizon and friends’ new app store could feature two key differences over Google Play. In order to make app discovery more relevant, Verizon wants to utilize your data and GPS information to serve up app suggestions based on where you are or what you’re doing. The other key difference is that Verizon is rumored to be implementing an ad system in its app store that would allow developers to pay for enhanced visibility.
We’ll reserve judgement on how this project will turn out until we know more, but considering how similar scenarios have played out in the past, it’s hard to be optimistic. Still, we suppose competition is never a bad thing, so long as it’s not thrown in your face and shoved down your throat. You listening, Verizon?