Sep 26 AT 12:24 PM Sean Riley 4 Comments

Moto 360 ad: It’s the watch built for our times

The Moto 360 is our favorite smartwatch at the moment, but don’t let Motorola catch you calling it that. They avoided the word “smartwatch” throughout the Moto 360′s Chicago launch event and continue to do so in the first Moto 360 ad.

For those of you that can’t watch the ad, it is a single long shot that pans along a wooden desk showing the Moto 360 going from sketch, to 3D-printed model and components and finally to finished product on a wrist receiving a text and providing walking directions on voice command.

Motorola has carved out the same path that Apple seems to want to take with Apple Watch, which is to position this as a watch that can do more rather than a wholly new category of product. Certainly the design of the Moto 360 gives the user that feeling, but ultimately the need to charge it everyday makes it hard to not think of this as a smartphone for your wrist rather than a watch. With that said, I think this is probably the right direction to take with advertising, as the watch is something that everyone is familiar with (even if most don’t wear one anymore) and the straightforward features that Motorola highlights illustrate how this “watch of our times” updates that concept.

What do you think of the ad? Do you see it driving people to look into the Moto 360 that hadn’t heard of it previously?

Via: Android Central

Source: Motorola Youtube Channel

Sean has been with Android and Me for over 6 years and covering mobile for the last 7. He occasionally muses about gadgets and tech outside of the Android universe at Techgasms.

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  • Nigel

    “modern” – very funny

    https://www.ifixit.com/Teardown/Motorola+Moto+360+Teardown/28891#s68753

    “We were a little…unimpressed by Motorola’s pick.
    This is the same processor found in the Motorola Droid 2, and the MOTOACTV, Motorola’s first smartwatch–2010 and 2011 tech.”

    I’m wondering how long before Version 3:
    - faster less power draining smaller SoC
    - multiple days of battery life
    - that stupid black bar at bottom removed

    Version 3 is going to be so nice.

    Waiting.

    • Brian

      @nigel I just don’t think it’s necessary for a more modern CPU?

      It runs great and I throw mine on the charger when i sleep and it’s usually around 50%, there’s been a few nights where it’s been above 70%.

      The bigger issue is the LCD screen. THAT’S what chews up battery life. Even though it does look beautiful, it would be great to leave the ambient screen on :)

  • dbareis

    Most of those pictures show all of the screen being used (no flat tire), at least in Australia someone would rightly be able to return it for a refund due to the misleading advertising.

  • cydrek

    nice watch, must have ! When I start watch this video, i think is normal watch, look ver very nice !