The Apple iPhone 6 and iPhone 6 Plus will be flooding the market in just a few days. Both phones are larger and better equipped than last year’s iPhone 5s, and pre-sale figures show that the two phones could help Apple post its highest-ever quarterly earnings report. We all know the hype will eventual die down, but the new iPhones may be actually have what Apple needs to strengthen its position in the smartphone market.
There are dozens of Android smartphone manufacturers around the globe, but only a handful of them are selling compelling devices and managing to make a profit. HTC’s sales have been on a downward slope for nearly two years, and things aren’t looking much better for Sony. Samsung appears to be the only Android manufacturer that’s been able to make a decent profit over the last few years, but even its profits took a 20 percent hit in the most recent quarter.
Apple has not been an innovator in the smartphone space for a long time. Six of the most compelling features in its new iPhones have been available to Android users for years. But none of that really matters, because consumers don’t buy features. They buy products that make them feel good. They buy products they believe are simple and intuitive. They buy products that fit their needs. Android has catered to those who want larger phones for some time, but now that Apple will offer phones with 4.7- and 5.5-inch displays, the scale has been shifted and Android’s unprecedented growth may come to an end.
I’m not predicting doom and gloom for Android, but companies that have had success with larger phones will see a significant drop in sales. Since the iPhone 6 and iPhone 6 Plus were announced, I have spoken to 14 Samsung Galaxy Note users and found that 6 of them plan to buy the iPhone 6 or 6 Plus. The fascinating thing for me was learning that 4 of the 6 Note users have been loyal Samsung customers since the Samsung Galaxy S III. Fourteen Samsung Galaxy Note users isn’t a huge sample, but the numbers are significant even if 2 or 3 of the 14 opt for an iOS device instead of staying with Android.
We’ll need a good 6-12 months to know what the full impact of Apple’s larger iPhones will have on the overall smartphone market, but we should expect every smartphone market share report over the next few quarters will show Apple’s numbers on the rise.