ASUS kicked things off at IFA today by announcing its first Android Wear device – the ASUS ZenWatch. Similar to other Android Wear smartwatches, the ASUS ZenWatch is equipped with a Qualcomm Snapdragfon 400 SoC, 512MB of RAM and 4GB of internal storage and features a 1.6-inch AMOLED display.
The ASUS ZenWatch is built with stainless steel and is paired with a tan leather strap and an ASUS-branded fastener. The ZenWatch isn’t as eye-catching as the Moto 360, but it does look a lot better than the first-gen devices released by Samsung and LG. ASUS has designed the ZenWatch to be splash proof, so be sure to take it off if you’re going for a swim.
The main features of the ASUS ZenWatch are tied to the Android Wear platform, but the company has also added in a few new tricks which enhance the watch’s functionality. The watch features a build-in phone finder, desktop presentation controls and can even silence your phone by placing your hand over the face of the watch. The ZenWatch can also act as a remote for your smartphone camera and can be customized with more than one hundred different watch faces.
The Asus ZenWatch will go on sale before Christmas and will sell for â‚¬199 in Europe, £199 in the UK, giving the watch a $260 price tag with a straight currency conversion.