Oct 15 AT 2:26 PM Dustin Earley 5 Comments

Welcome to the new Android: be together, not the same

android-be-together

Something monumentally important was announced today. Not the Nexus 6. Or Nexus 9. Or Android 5.0 Lollipop or the Nexus Player and Android TV. It’s the new Android. A friendlier, more accessible, ready for the public Android. And it’s going to propel Google into the future.

Google has been working towards a sort of rebranding of Android for some time now. Nexus commercials have gotten sappy, manufacturers are required to feature the new Android logo on their device’s bootscreen and Google is exerting more control over OEMs to keep Google services and Android front and center on all Android devices. Today feels like a culmination of all the work Google has put into Android over the last year.

Google isn’t willing to let Android play second fiddle to Samsung or HTC anymore, they want Android to be the star of the show — celebrated for its diversity and the way it enriches people’s lives. This is the new Android. Google is proud of what it has built over the years, and they want you to know it.

Check out the new Android ads you will find below. What do you see? Android isn’t the official operating system of nerds everywhere, it’s the official operating system of everyone everywhere. And it’s cool. And it’s funny. And it’s progressive. And it’s connecting people. And it’s connecting devices. Android is about the future, the present, self-driving cars and wearables. And it’s about you.

Dustin Earley: Tech enthusiast; avid gamer; all around jolly guy.

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  • Eric Vaughan

    This is the only site I’ve seen write this angle, and I think you are absolutely correct. The re-branding has been happening for a while now, but it’s being put front and center today.

  • http://www.openintro.com OpenIntro

    This is the only site I’ve seen write this angle, and I think you are absolutely correct. The re-branding has been happening for a while now, but it’s being put front and center today.

  • Tommy

    I think its great. I like all my Samsung apps, but the heavy touchwiz overlay is crappy. I wish I could have aosp AND keep my s-pen stuff, watch-on, and all my other Samsung only apps. I means cmon. Touchwiz ROMs for my note knock on 2gb. ..and aosp ones are like 200mb? Cmon, something doesn’t add up, and its not just the apps taking up the other 1.7gb…

  • TIM HOWARD

    The MUSIC in your commercial is driving me crazy. I have Stage 3 Cancer and can’t stand all that noise! We have to mute the volume every time your commercial comes on. I wouldn’t buy your product if you paid me. CHANGE THAT EFFIN MUSIC. there are people watching the world series who are NOT 12 years old.

  • deb

    you know what GOOGLE? Take your muslin loaded commercial & shove it where the sun doesn’t shine. I have to put up with tampax commercials but I do NOT have to put up with your shit. I will change the changes every time I see it & I* will notify the station & other advertisers as to why. Go sell it in the middle east & oh yeah….. fuck you, you whores, JUST SAYIN…………again fuck you.I will do my best to get your GOOGLE out of my ALL OF MY computers. enough of the pc bs! THEY ARE KILLING INNOCENT PEOPLE-beheading them on TV news & YouTube! You obviously condone these murders in the name of allah through your participation in their smiling faces in your adds