So long, Google+. It was nice knowing you. Since its inception, Google has had a rough time fitting Google+ into your daily web-surfing routine. It was supposed to be the hub for all of your Google activities, from YouTube to photo storage, all while functioning as a Facebook and Twitter replacement. But after years of seeing Google+ fail to catch on, it would appear Google is finally giving up.
Google Photos, the company’s incredible useful photo storage solution, has taken on a life of its own outside of Google+, where any trace of the social network has been stripped away. Next up on the chopping block is YouTube. Requiring and linking together YouTube and Google+ accounts was one of the most controversial moves Google has made in social to date, with the general attitude towards it being overwhelmingly negative. From YouTube today:
In the coming weeks, YouTube will no longer require a Google+ profile when you want to upload, comment, or create a channel. If you’re happy with everything as it is now, then just keep on keepin’ on. If you want to remove your Google+ profile, you’ll be able to do this in the coming months, but do not do it now or you’ll delete your YouTube channel (no bueno).YouTubeThe official YouTube Blog
Google has released its own blog post today on the Google Blog hailing Google+ as a hotbed for sharing similar interests and social interaction, but follows that up by saying it doesn’t make sense for your Google+ profile to stand as your single identity in Google-land. While this won’t change the need for a master Google services account, it does mean that if you don’t want to use Google+, Google won’t make you. It’s hard not to read that as the beginning of the end.