Virtual reality is beginning to go mainstream, with more and more people showing a strong interest in upcoming products like the Oculus Rift. Other companies, such as Samsung, HTC and Sony, have all taken the leap into developing their own VR products. One company that has been surprisingly quiet in the field is Google, which hasn’t shown substantial movement away from its extraordinarily simple Google Cardboard VR headset.
As of yesterday, though, it appears that Google is getting serious about virtual reality. Sundar Pichai, CEO of Google, has moved a key executive, Clay Bavor, into a new role as head of virtual reality at Google. In addition, there is now a dedicated virtual reality office within Google that encompasses the existing Google Cardboard team.
Google’s move to create a VR department is unsurprising, considering that Facebook now owns Oculus and other companies are jumping into VR left and right. Nonetheless, Google could have some work to do if it hopes to catch up with the first wave of VR products hitting the market. While Google has been fairly secretive about its future VR projects, it could have something in the works that could surprise us.
We’ll keep you informed of Google’s future moves with VR.