The Nexus 5X is a great device (though a bit overshadowed by the more expensive Nexus 6P at launch), but it seems LG wants to take a break from making Nexus devices to focus on its own brand. We heard similar news two years ago, halfway through the two-year gap between the Nexus 5 and the Nexus 5X.
With the LG G5 officially announced, LG wants to use its resources to promote the new device and other upcoming hardware instead of diverting resources to a Nexus device that does very little for them. We don’t know how well the Nexus 5X has sold, and it’s said manufacturers don’t earn much from Nexus sales. Plus, the brand gets less recognition for a Nexus device than its own.
The G5 seems like a genuinely good competitor to the Galaxy S7, including interesting features that may actually attract more buyers than the previous LG flagships. It makes sense for LG to use its time to push the G5 and further the brand and the company. We may see another LG Nexus device next year, if previous patterns hold up. Thankfully, LG says it is “totally happy” with its relationship with Google’s Nexus program.