McDonald’s is the latest company to jump aboard the Google Cardboard train with the introduction of its new Happy Goggles VR headset, which is made from the company’s iconic Happy Meals box. Developed to celebrate Sweden’s “Sportlov” recreational holiday, McDonald’s will be putting 3,500 Happy Goggles headsets into circulation over the March 5 and March 12 weekends.
If a VR headset with your Happy Meal isn’t enough, McDonald’s has also contracted North Kingdom Stockholm to create a new VR game for Android. Called “Slope Stars”, the game can be enjoyed with any Android VR headset, but the developers have also created a standard mode so that Slope Stars can also be played without the use of a VR headset.
The Happy Goggles will likely not be making its way to markets outside of Sweden, but McDonald’s will probably be watching how its customers react to the new giveaway to see if they can use it in other markets in the future.