If there’s one thing we’ve learned over the past few years in the wireless carrier industry, it’s that you need to be different to succeed. T-Mobile revived itself by overhauling its strategy to become the Uncarrier, making wild and bold moves that other carriers wouldn’t even consider. That strategy turned the company around and resulted in a more competitive wireless industry than ever.
The magenta carrier is back again today, and this time, it’s teasing another big move. T-Mobile will be announcing its Uncarrier 11 initiative on Monday, June 6 at 1PM EST.
You’re invited! Tune in LIVE to be blown away by our next Un-carrier move. Epic news you won’t want to miss! https://t.co/cYCU2xOHzi
— T-Mobile (@TMobile) June 2, 2016
Details on Uncarrier 11 are scarce, though T-Mobile says it’s “turning it up to eleven,” though that sounds a lot like marketing fluff. Some recent rumors have suggested that Uncarrier 11 may be a new customer appreciation or loyalty program. This program would offer T-Mobile customers regular rewards and prizes, such as free food, as well as chances to win other prizes.
We’ll have to wait and see how Uncarrier 11 turns out. Stay tuned next Monday and we’ll keep you covered on the happenings.