Anyone that has seen a blue badge next to a Twitter handle knows the account is “Verified,” meaning there’s some public interest there. Typically the accounts are verified when they’re used by a public figure, whether that’s tied to government work, TV, film, fashion, and other areas of public interest.
Now Twitter has officially announced a brand new online application process for an account to get verified. With it, Twitter determine if your account is indeed of public interest and whether or not it deserves to get a blue badge.
“We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification,” said Tina Bhatnagar, Twitter’s vice president of User Services. “We hope opening up this application process results in more people finding great, high-quality accounts to follow, and for these creators and influencers to connect with a broader audience.”
Twitter notes in the official announcement that the Centers for Disease Control, or CDC, was one of the first accounts to get verified, which you can find at @CDCgov. Oprah (@Oprah), Tony Hawk (@TonyHawk), and Kim Kardashian (@KimKardashian) were a few of the other first accounts to be verified, as well.
Twitter confirmed that the online application begins to rollout today and that a global availability will go live later this week.