May 09 AT 3:15 PM Nick Sarafolean 0 Comments

Snapchat adding Limitless Snaps and more

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Snap Inc. is adding new features to Snapchat just in time for its first earnings report as a public company. Most significant is the addition of Limitless Snaps, allowing users to set the timer to infinity, so that a snap won’t disappear until the user taps to close it. The feature also works videos, with a new looping option that will allow the video to loop until the user closes it.

Snapchat will also see a reorganization of the creative tools and a new Magic Eraser that can be found as a sub-option for the scissor tool.

Snapchat is signalling its move away from a social network based solely on fleeting and disappearing messages. Though the company boasts a strong following of young individuals, it remains behind competitors and faces worries about its long-term stability. Additionally, the network has faced strong competition from Facebook and Instagram, both of which have added similar Story features. In particular, Instagram is a threat to the company, as it poses a strong existing user base and increased usage of its Stories feature.

Stay tuned for more coverage after Snap reports its earnings tomorrow.

Via: Recode

Source: Snap Inc

A nerd at heart, Nick is an average person who has a passion for all things electronic. When not spending his time writing about the latest gadgets, Nick enjoys reading, dabbling in photography, and experimenting with anything and everything coffee. Should you wish to know more about him, you can follow him on Twitter @Zricon15.

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