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Coming to Your Phone: Ads That Talk Back to You (Video)

Voice technology is already finding a home in search, text entry and helping control mobile devices. Now Nuance thinks voice has a role to play in mobile advertising. The company is announcing a venture on Monday, in combination with advertising agencies, ad networks and publishers, to see if ads that feature voice interaction might prove more engaging and effective than traditional banner ads.

Full article by Ina Fried on allthingsd.com