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	<title>Android and Me &#187; android analytics</title>
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		<title>Google launches Analytics for Android apps</title>
		<link>http://androidandme.com/2009/11/news/google-launches-analytics-for-android-apps/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-launches-analytics-for-android-apps</link>
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		<pubDate>Tue, 03 Nov 2009 21:42:15 +0000</pubDate>
		<dc:creator>Taylor Wimberly</dc:creator>
				<category><![CDATA[Developers]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[android analytics]]></category>
		<category><![CDATA[bits]]></category>
		<category><![CDATA[google analytics]]></category>

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		<description><![CDATA[The same reports that provide insights into website traffic and engagement are now available for mobile apps.]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m a huge fan of <a href="http://www.google.com/analytics/" target="_blank">Google Analytics</a> and I use the service almost every day to monitor this site. It helps me understand where traffic is coming from to identify what is hot and helps me improve the site. I knew it was only a matter of time before Google released a similar service for Android and they finally made it official on their <a href="http://googlemobile.blogspot.com/2009/11/introducing-google-analytics-for-mobile.html" target="_blank">blog</a> today.</p>
<p>Google Analytics for Mobile Apps will offer the same advanced tracking abilities of the web service, except developers will be required to disclose when they are using it.</p>
<blockquote><p>You must indicate to your users, either in the application itself or in your  terms of service, that you reserve the right to anonymously track and report a  user&#8217;s activity inside of your app.</p></blockquote>
<p>Mobile analytics is heating up and Google will have to compete in an already crowded space. <a href="http://www.flurry.com/" target="_blank">Flurry</a>, <a href="http://analytics.admob.com/home/" target="_blank">AdMob</a>, and <a href="http://www.motally.com/" target="_blank">Motally</a> also offer analtyics services for Android applications.</p>
<p>I only have experience with Flurry, so I would love to hear from some developers as to how the other services compare.</p>
<p><a href="http://www.redfin.com/" target="_blank">Redfin</a>, an online brokerage for buying and selling homes, recently tested Google Analytics on their mobile application. Watch this video to learn more about their experience:</p>
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<p>To get started using Google Analytics to understand and optimize how people use your Android mobile app, check out the <a href="http://code.google.com/apis/analytics/docs/tracking/mobileAppsTracking.html">SDK and technical documentation</a>.</p>
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