Tagged #Benjamin Ho

Mar 25 AT 9:37 AM Nick Gray 36 Comments

HTC ditches ‘quietly brilliant’ tagline as company bolsters marketing budget

HTC’s “quietly brilliant” tagline has sevred the company well over the years, but HTC’s new chief marketing officer, Benjamin Ho, thinks it’s time for things to change. In an interview with the Wall Street Journal, Ho revealed that HTC will be retiring the company tagline and changing its marketing strategy by cranking up the volume.

While HTC’s social media ... Read More »

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