The rumors are all true! Robert Downey Jr. will be working with HTC over the next two years on the company’s “Change” marketing campaign. Robert Downey Jr. will be taking the lead in the commercials and help shape the creative direction of the campaign. Some media outlets are reporting that HTC’s Chief Marketing Officer, Ben Ho, ... Read More »
Tagged #htc marketing
An unlisted teaser video titled “Big Things Ahead” has been posted to HTC’s YouTube channel along with a similar clip on Vine. “Big Things Ahead” could mean anything. HTC may be bragging about how they’re rising in the ranks again. Or they might be cleverly teasing the HTC One Max. Yesterday, Read More »
HTC’s “quietly brilliant” tagline has sevred the company well over the years, but HTC’s new chief marketing officer, Benjamin Ho, thinks it’s time for things to change. In an interview with the Wall Street Journal, Ho revealed that HTC will be retiring the company tagline and changing its marketing strategy by cranking up the volume.
While HTC’s social media ... Read More »