Tagged #nielsen

Sep 13 AT 2:08 PM Dustin Earley 8 Comments

Android app breakdown: men like Maps, women like Facebook, everyone loves the Market

The ever-popular measurement gurus at Nielsen have released a new study today that provides an in-depth look at Android app usage among men and women. By measuring “active reach,” Nielsen was able to pinpoint exactly who uses what on a monthly basis.

Before we go much further, you may be wondering exactly what “active reach” ... Read More »

market-on-device

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