HTC’s “quietly brilliant” tagline has sevred the company well over the years, but HTC’s new chief marketing officer, Benjamin Ho, thinks it’s time for things to change. In an interview with the Wall Street Journal, Ho revealed that HTC will be retiring the company tagline and changing its marketing strategy by cranking up the volume.
While HTC’s social media ... Read More »
HTC believes they have the best smartphone in the world, and they are not afraid to let you know. The Taiwanese manufacturer once embraced “Quietly Brilliant” as their company motto, but now they have adopted a new strategy to promote their flagship HTC One.
“With a continuation of a plastic body, and a larger screen being the ... Read More »
HTC‘s success has been skyrocketing since the release of the Nexus One and now stands as one of our favorite smartphone manufacturers. The Taiwanese-based company is definitely among the favorites for Android enthusiasts, and the numbers are there to prove it. HTC has just reported that their July sales add up to about ... Read More »
Though still making its first baby steps, NFC (Near Field Communications) has great potential. As we see more phones featuring NFC, the way we deal with daily matters (like transactions) will change as well. Currently, the only Android device with an NFC chip is the Samsung Nexus S, and though we wish many of ... Read More »