Yesterday, HTC posted the shortened Robert Downey JR #HTChange “Hipster Troll Carwash” commercial they’ve been airing on TV to YouTube, and the reaction seems to be overwhelmingly good. Which is a little surprising.
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Those who have been following HTC for a few years will easily recognize the name Peter Chou. As HTC’s CEO, Chou is known as a charismatic leader who mushed HTC to the forefront of the smartphone industry. Chou’s quick decision making and “obsessive eye for materials and hardware design” allowed HTC to be extremely ... Read More »
Hours after a leaked clip of HTCs new change ad hit the web, HTC has posted the full commercial to its YouTube channel. As promised, Robert Downey Jr. takes the lead with his “subversive thinking.”
The two minute commercial drags us through various ad concepts which play off the HTC acronym. ... Read More »
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The rumors are all true! Robert Downey Jr. will be working with HTC over the next two years on the company’s “Change” marketing campaign. Robert Downey Jr. will be taking the lead in the commercials and help shape the creative direction of the campaign. Some media outlets are reporting that HTC’s Chief Marketing Officer, Ben Ho, ... Read More »
An unlisted teaser video titled “Big Things Ahead” has been posted to HTC’s YouTube channel along with a similar clip on Vine. “Big Things Ahead” could mean anything. HTC may be bragging about how they’re rising in the ranks again. Or they might be cleverly teasing the HTC One Max. Yesterday, Read More »
If one of the main features of your flagship smartphone is a full metal body, why not recruit Iron Man as a spokesman? Iron Man too expensive? How about the actor who plays the epically flawed superhero – Robert Downey Jr.
According to Bloomberg, the actor has signed a two-year, $12 million contract with HTC ... Read More »