Android and Me » tv ads

Droid Bionic Rule All Machines campaign revealed

Dustin Earley — Wed, 24 Aug 2011 20:02:19 +0000

Yesterday, when a new video popped up online showing the Droid Bionic’s boot animation, we mentioned a leaked and pulled advertisement for the device that featured the tagline “Rule All Machines.” Thanks to DroidLife, we can now get a good look at that ad, as they’ve been kind enough to post the video on YouTube for all to see.

As with most Motorola Droid campaign teasers, no real information has been revealed. By now though, most anyone who cares about the Bionic has had plenty of time to memorize what we already know. LTE compatibility, 4.3-inch qHD display, Omap dual-core processor, 8MP camera with full 1080 video record, HDMI mirroring, front-facing camera, Webtop support… Sounds familiar, right?

Clearly, Motorola isn’t messing around with the ad campaign behind the Bionic. And why would they? This phone is huge for Motorola. Possibly the biggest release of the year. They need to make it count.

Only two more weeks until we finally get to see the Bionic in action. Are you ready?

Android invades the Super Bowl – Motorola buys ad space in the big game

Clark Wimberly — Tue, 29 Dec 2009 22:39:34 +0000

We’ve seen (for months now) that Motorola and Verizon have been serious about spending every last dime in the Android advertising budget. Now comes news that Motorola has purchased an ad spot during Super Bowl 44. And while the exact details haven’t been disclosed, it’s safe to assume Android will make an appearance.

Motorola has purchased at least one ad, according to people familiar with the situation, though a company spokeswoman declines to comment. The company is the maker of the handset for the new Droid smartphone being sold by Verizon Wireless.Brian SteinbergAdvertising Age

Thirty second ad spots during the big game are selling for 2.5 – 3 million, not exactly pocket change. Even Pepsi decided to pass this year (for the first time in over 20 years).

While the products and creative direction hasn’t been shared, the commercial is in good hands: WPP’s Ogilvy Worldwide, an absolutely huge media/advertising firm. What do you guys expect to see on Superbowl Sunday? An ad for the Droid? Something new?

Bonus video: Ogilvy received Gold at the Asian Marketing Effectiveness Awards for their Back Dorm Boyz campaign in 2006 which promoted Motorola phones.

Android advertising assailment advances

Angie Wimberly — Wed, 18 Nov 2009 16:50:56 +0000

Are you getting sick of the Android TV spots yet? I can hardly turn on my TV without coming across one of the dozen ad spots currently in rotation. Expect the onslaught to continue through the holiday season. Verizon is spending 100 million on Droid ads and HTC claimed they would have “more media coverage than Coca Cola“. Sprint also shows no signs of slowing down and has begun giving their Hero phone more airtime.

Which company do you think has the best marketing campaign so far?

Sprint

T-Mobile

Update (11/21): New T-Mobile myTouch 3G “Music” ad.

Verizon

HTC

Motorola

F.O.M.O. New T-Mobile G1 Ad Campaign (VIDEOS)

Taylor Wimberly — Sun, 22 Mar 2009 16:29:18 +0000

T-Mobile G1 Google Phone Commercial “F.O.M.O.” 60sec from A Friend Of Yours on Vimeo.

I came across 3 new ad spots for the T-Mobile G1 never before seen. They come from Los Angeles design collective A Friend of Yours. No word on if these will make it to TV, but they are pretty cool I think. Don’t you just love the Internets?

T-Mobile G1 Google Phone Commercial “Telepathy” from A Friend Of Yours on Vimeo.

T-Mobile G1 Google Phone Commercial F.O.B.L.O.O.C. from A Friend Of Yours on Vimeo.